| dc.description.abstract | The implementation of green practices has become prevalent in global restaurant
industry, including Vietnam. The main object of this research is to investigate and
exploit the impacts of green practices at Restaurants in Ho Chi Minh city, and how those
activities relate with guest emotional attachment which lead to guest’s satisfaction. This
research project will be conducted by collecting survey from guest who have
experiences at green restaurant in Ho Chi Minh city. The survey questions will be send
to guest through both online and offline. The valid responses were 358 cases. The
reliability test of Cronbach’s alpha and CFA will be used to test the hypothesis. The
results demonstrate there are three factors that would affect the green practices at
restaurant operation, including Energy and Water efficient equipment, Recycling and
Composting and Menu Sustainability while eco-friendly supplies have no effects. The
findings also proved that when guests can have a visual observation of applying green
practices at the restaurant environment where they had experiences with, they will
increase their intention to those activities which directly influence their emotional and
satisfaction at the outcomes. From these findings, this research can help restaurants in
Ho Chi Minh area to understand and apply green practices effectively within the
business environment so that it can lead to positive emotional attachment and
satisfaction for guests. | en_US |
