Being green - Boosting consumer's purchase intention of smart electric scooters

Abstract

The increasing concern about the environment has caused the increasing discussion on electric vehicles adoption around the world. By extending the TPB, this study addressed these gaps (1) the effect of perceived environmental responsibility on attitude and purchase intention of smart electric scooters (2) the impact of consumer innovativeness on attitude and purchase intention of smart electric scooters and (3) the effect of product-possessing innovativeness and information-possessing innovativeness, on attitude and purchase intention of smart electric scooters. Quantitative method is applied in this study using questionnaire technique. The respondents are residents living in Ho Chi Minh city. The total valid responses are 275. The data collected is analyzed to assess the hypothesis using AMOS and SPSS. Main findings suggest that: (1) perceived environmental responsibility is crucial in influencing directly both attitude and purchase intention of smart electric scooters (2) consumer innovativeness influences attitude and (3) information possessing innovativeness influences both attitude and purchase intention. However, unanticipated findings are also found: (1) product-possessing innovativeness does not affect to attitude and purchase intention of smart electric scooters, (2) consumer innovativeness although influences attitude, does not affect purchase intention. The thesis provides some theoretical contributions by (1) extending the TPB to include consumer characteristics construct (2) enriching the literature by filling in the gaps by investigating effects of perceived environmental responsibility and innovative constructs on attitude and purchase intention (3) provide some insights on the research of green innovation product in Vietnam. The thesis’s practical implications, limitations, and further works are also pointed out.