| dc.description.abstract | According to this study, corporations are increasingly using greenwashing to stay
competitive with their competitors. Using the cognition–affect–behavior (C-A-B) theory,
this study investigates Greenwashing's impact on green buying intent, with green skepticism
mediating this negative association. Simultaneously, it focuses on the moderating of
information and knowledge in the influence of greenwashing on the intentions to purchase
green products. The information is collected from 236 customers who took part in an online
survey and had purchased and used The Body Shop items. Greenwash is negatively
correlated with green purchasing intention, according to multivariate data analysis, and green
skepticism mediates this negative connection. Furthermore, the moderating impact of
knowledge and information is confirmed. These findings add to what we already know about
the connection between Greenwash and green buying intent. They're also vital for
corporations or enterprises to decrease customer skepticism and improve their willingness to
buy green cosmetic | en_US |
