| dc.description.abstract | "Commitment" is a term increasingly of interest in Management Studies
(Dov and Meni, 2001; A., 2000) Marketing Research (Kim and Oh, 2002) and Export
Research (R. and B., 2001), but research "Commitment" in import is scarce. The author
carried out this study to discover the term importer commitment in the buyer and seller
relationship. According to Peter & John (2001)there are three main components of
commitment in an organization: Affective Commitment, Continuance Commitment,
and Normative Commitment. Affective Commitment comes when employees feel
attached to the organization; Continuance Commitment will occur when employees
weigh between losses/benefits when they want to leave the organization; Normative
Commitment is the obligations of employees to the organization that workers feel need
to perform, even if they already want to leave the organization. However, the concept
of the commitment of research on management, marketing, and export/import will be
different because the subjects' substance is different.
The term "Commitment" used in export studies expresses a desire for a long
term partnership between partners (R. and B., 2001). These commitments also include
a willingness to contribute tangible and invisible resources to support export-related
activities (Katsikeas, S.C., Piercy, F.N., & Ioannidis, 1996). (Beamish, Craig and
McLellan, 1993) argued that the export commitment was to concentrate the company's
resources, including a large number of human resources and senior management for
export activities. | en_US |
