International University Library Repository: Recent submissions
Now showing items 61-80 of 6656
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FACTORS INFLUENCING VIETNAMESE’S INTENTION TO BECOME MULTILEVEL MARKETING DISTRIBUTORS
(2021)The research is conducted in order to identify and measure the influence of factors on Vietnamese’s intention to become MLM distributors. From this, the research would recommend some managerial implications and suggestions ... -
CORPORATE SOCIAL RESPONSIBILITY AND ITS EFFECT ON FIRM FINANCIAL PERFORMANCE: A CASE OF UTILITY INDUSTRY IN VIETNAM
(2021-09)A vast amount of research has been carried out to investigate the possible influence of Corporate Social Responsibility (CSR) on Firm Financial Performance, yet this particular link seems to be fictitious and inconsistent. ... -
FACTORS AFFECTING THE TURNOVER INTENTION OF GENERATION Z EMPLOYEES IN E-COMMERCE SECTOR IN VIETNAM
(2021)Human labor is a valuable resource in any sector, especially in the e commerce sector because it plays a vital part in the e-commerce operating process. However, this business is experiencing a labor shortage and a ... -
THE VIABILITY OF UTAUT-3 IN CUSTOMER ACCEPTANCE OF CONTACTLESS TECHNOLOGY IN HOTELS
(2021)The COVID-19 infection has spread across countries and affected nearly every community, and governments have enforced policies to contain the spread of the virus. As an industry emphasizing interpersonal contact and ... -
ECONOMIC POLICY UNCERTAINTY AND FINANCIAL REPORTING QUALITY: INTERNATIONAL EVIDENCE
(2021)A wide range of countries' financial reporting is examined in the context of economic policy uncertainty in this article. In the current literature inventory which examines the correlation between economic policy ... -
FACTORS AFFECTING FRUIT CONSUMPTION OF UNIVERSITY STUDENTS IN HO CHI MINH CITY
(2021-12)With the aim of investigating the factors associated with fruit consumption among the variables of health concern, price, quality, taste preference, family, availability and convenience. This study was conducted based ... -
THE IMPACT OF PERCEIVED RISK FACTORS AND COMMUNICATION CHANNELS ON MOBILE BANKING ADOPTION
(2021)This study aims to develop a model measuring the consumer adoption of Mobile Banking in Ho Chi Minh City, which is expressed as user intention to adopt. Four types of risk (i.e., performance risk, social risk, privacy ... -
FACTORS INFLUENCE PURCHASE INTENTION TOWARD ORGANIC COSMETICS: THE CASE IN HO CHI MINH CITY
(2021-06)With the increasing eco-sensitivity, the emergence of eco-friendly beauty products seems to attract numerous environmentally conscious consumers. Besides, the spread of individual stories about cosmetic products ... -
FACTORS INFLUENCING JOB HOPPING BEHAVIOR IN EDUCATION CAREER: THE CASE OF ENGLISH CENTER IN VIETNAM
(2021)The research’s purpose is to analyze the factors influencing Job-hopping behavior. To be more specific, the authors investigate the influence (direct and indirect) of Job insecurity, Autonomy, Perceived alternative job ... -
THE IMPACT OF ECONOMIC POLICY UNCERTAINTY ON STOCK LIQUIDITY: EVIDENCE IN SOUTH KOREA
(2021)Since the publication of Baker et al.(2016)'s EPU index, economic policy uncertainty has been a hot topic. For the period 1999 to 2018, this study examines the association between economic policy uncertainty and stock ... -
THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS AND PURCHASING INTENTION: THE CASE OF SHOPEE
(2021-06)This research explores how digital marketing tools including Search Engine Optimization, Email Marketing, Pay- per- click Ads, Social Media Marketing and Content Marketing impact on Brand Awareness and the purchasing ... -
THE EFFECTS OF DIVIDEND ANNOUNCEMENT ON STOCK RETURNS – A STUDY IN HOSE
(2021)The relationship between dividend policy and stock returns has attracted many dícussions for several decades. This study investigates whether there is a link between them. The empirical results show that there is an ... -
THE IMPACT OF NANO INFLUENCERS ON SOCIAL MEDIA ON CONSUMER ATTITUDE AND PURCHASE INTENTION: A CASE OF TIKTOK
(2021)TikTok influencer marketing opportunities are increasing. Within the influencer range, nano influencers are getting more attention among marketers for their impressive engagement rate from their follower base, generating ... -
FACTORS IMPACT ON GEN Y AND GEN Z CUSTOMERS’ ACCEPTANCE IN DIGITAL BANKING: A CASE IN VIETNAM APPLYING UTAUT2 THEORY
(2021)The exponential expansion of digital gadgets, mobile and internet connectivity has highlighted the wisdom of conducting financial transactions through digital and mobile banking. It has recently come to be regarded as ... -
The Determinants on The Profitability of Commercial Banks: The case of Vietnam in the period 2007-2019
(2021-07)Banks make an important contribution to Vietnam's economy therefore, increasing the bank's profitability is important to increasing the bank's operating ability. This thesis investigates the factors that influence bank ... -
DOES COMMON OWNERSHIP INFLUENCE FIRM PERFORMANCE IN VIETNAM?
(2021)The purpose of this research is to clarify the mutual and interlocking relationships of common ownership structure and firm performance. With empirical research of common ownership, factors that impact financial ... -
DETERMINANTS OF PRICE-EARNINGS RATIO: THE CASE OF HO CHI MINH STOCK EXCHANGE
(2021)This study examines how and to what extent profits development, rate of paid dividends, dividends development, and unsystematic risk have influence on Price Earnings ratio. With the past literature of Price-Earnings ... -
ENTREPRENEURIAL INTENTION AMONG VIETNAMESE UNIVERSITY STUDENTS THE ROLE OF THE DARK TRIAD OF PERSONALITY
(2021-06)The principal goal of this study is to analyze the interaction between entrepreneurial attitude orientation (EAO), which refers to individuals’ inclination on their self-employment, and their entrepreneurial intention ... -
DIVIDEND POLICY AND STOCK PRICE VOLATILITY: EMPIRICAL EVIDENCE FROM INDUSTRIALS SECTOR AND UTILITIES SECTOR IN VIETNAM
(2021-06)The main purpose of this research is to investigate the impact of dividend policy on stock price volatility across companies listed on Ho Chi Minh Stock Exchange (HOSE) and Hanoi Stock Exchange (HNX) (i.e. the North, ... -
Green intellectual capital and knowledge sharing toward green innovation in Vietnam
(2021)This study investigated the influence of green intellectual capital and knowledge sharing on green innovation performance of manufacturing firms in Vietnam. With the past literature review, the study aimed to broaden ...