Vietnamese students' attitudes toward social network sites and recommendations for Google Plus

Abstract

The purpose of this research is to understand Vietnamese students’ attitudes toward social network sites. After that, based on the results, the researcher gives suggestions to attract more users on Google Plus. The research was conducted from January 2014 to May 2014. The targeted students participating in the research are the Vietnamese students. After reviewing the literature and basing on the reality of problems Google team are facing, researchers decided to conduct the Usage and Attitude Research to finish this study. The research uses Quantitative approaches. The findings of the research show that SNS market is potential even the dominance of Facebook in Vietnam. Moreover, SNS plays an important role in students’ life showing through the number of hours using SNS per day and the using frequency. Friends effect the SNS use of students most. Family plays almost least important in this aspect. Base on the using purpose of Students, researchers can understand more about their demand and give recommendations. Even though there are some limitations in the research, this study might help Google Team to get an overview of the SNS Using Behavior. Based on the findings and suggestions, Google Team can have some ideas for Google plus Development in Vietnam.