A study on employees' satisfaction at convenience store chains in Ho Chi Minh city
Abstract
With the industry of convenience store steadily penetrating Vietnam’s
market, this research aims to discover possible causes affecting employees’
satisfaction at such convenience store chains in Ho Chi Minh City. Herzberg’s two
factor theory along with the detailed report from Anphabe and Nielsen were used
to build the conceptual framework used in this study. The quantitative method was
applied and questionnaire with 261 respondents was conducted. The respondents
were randomly chosen among all who work within convenience store chains in Ho
Chi Minh City and divided into different groups of demographics. After the total
analysis stages of Descriptive studies, Reliability tests, Exploratory Factor
Analysis, Correlation test and Regression analysis, it was discovered that Company
reputation poses no significant effect on employees’ satisfaction. Among the
remaining factors, Leadership stood as the most impactful aspect to employee
satisfaction, while Total rewards proved least impactful.
In conclusion, there are totally 5 important dimensions of work which
manipulate employee’s satisfaction at convenience store chains in Ho Chi Minh
City. Some conclusions and recommendations were made in order to help the
managers as well as workers to re-evaluate their priorities as well as improve the
existing working environment for better overall satisfaction among store clerks in
Ho Chi Minh City.