A study on employees' satisfaction at convenience store chains in Ho Chi Minh city

Abstract

With the industry of convenience store steadily penetrating Vietnam’s market, this research aims to discover possible causes affecting employees’ satisfaction at such convenience store chains in Ho Chi Minh City. Herzberg’s two factor theory along with the detailed report from Anphabe and Nielsen were used to build the conceptual framework used in this study. The quantitative method was applied and questionnaire with 261 respondents was conducted. The respondents were randomly chosen among all who work within convenience store chains in Ho Chi Minh City and divided into different groups of demographics. After the total analysis stages of Descriptive studies, Reliability tests, Exploratory Factor Analysis, Correlation test and Regression analysis, it was discovered that Company reputation poses no significant effect on employees’ satisfaction. Among the remaining factors, Leadership stood as the most impactful aspect to employee satisfaction, while Total rewards proved least impactful. In conclusion, there are totally 5 important dimensions of work which manipulate employee’s satisfaction at convenience store chains in Ho Chi Minh City. Some conclusions and recommendations were made in order to help the managers as well as workers to re-evaluate their priorities as well as improve the existing working environment for better overall satisfaction among store clerks in Ho Chi Minh City.