| dc.contributor.author | Anh, Nguyen Thi Van | |
| dc.date.accessioned | 2015-08-06T01:47:12Z | |
| dc.date.accessioned | 2018-06-20T07:33:37Z | |
| dc.date.available | 2015-08-06T01:47:12Z | |
| dc.date.available | 2018-06-20T07:33:37Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1456 | |
| dc.description.abstract | This research describes the customer behavior of students toward laptop in Ho
Chi Minh City. Consumer behavior is the mental, emotional, and physical activities
that people engage in when selecting, purchasing, using, and disposing of products
and services so as to satisfy needs and desires. The survey of 231 students in five
universities in Ho Chi Minh City is collected in this study. The respondents help to
conduct the data analysis with many conclusions to describe the customer behavior.
The students care most about the brand, features and price of laptop so the manager
should have strategies to grow their product. | en_US |
| dc.description.sponsorship | Ph.D Nguyen Quynh Mai | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022001615 | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | A study on customer behavior of students toward laptops in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
