Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 1020-1039 of 2660
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The factors affect organization customer perceived value and repurchase intention - A empirical study of professional B2B general insurance service in Vietnam
(International University - HCMC, 2017)The insurance industry has achieved remarkable growth in the economy in recent years. However, the renewal ratio is still low in this promising sector. The objective of this research is to explore the elements that affect ... -
Factors affect productivity of direct workers in manufacturing industry - The case of Bosch Vietnam
(International University - HCMC, 2017)Nowadays, with the increasing in the competitive advantage in the globalized competition, productivity is always a key factor influencing profitability, competitiveness and the growth of a firm. Because of that reason, ... -
Factors affect studying quality of international university students
(International University HCMC, Vietnam, 2011)The result indicated that the student who has been exposed to academic performance prior to entering university and scored well in, respectively descending influence, Chemistry, Mathematics, Literature, English, ... -
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)This research was carried out to evaluate the variables that young people in Ho Chi Minh City consider important when determining whether or not they would continue to use MoMo e-wallets. This was done because of the ... -
Factors affect the decision to use e-wallet of middle-aged adults in Vietnam
(International University - HCMC, 2019)Nowadays, globalization is a natural developing trend of many nations all over the world. Each country always attempts to catch up with that trend. In Vietnam, there are also a trend that people use the e-payment technology ... -
Factors affect the satisfaction, loyalty, and word of mouth behaviors of university students Ho Chi Minh city
(International University - HCMC, 2019)This study aims to study the factors that impact on satisfaction, loyalty, and word of mouth behaviors of university student in Ho Chi Minh city. It could be observed from the study that image, expectations, perceived ... -
Factors affecting adult learners' persistence in E-learning program - A study in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Having its root from distance learning, e-learning can be described the effort of providing access to learning for those who are geographically distant. At the beginning of 21st century, e-learning has visions in bring ... -
Factors affecting audience intention to watch celebrity live-stream sponsored by brands - Case study of singer Khoi My live-stream sponsored by Yomost on facebook live
(International University - HCMC, 2019)We are living in an age when live stream has become trending in the digital marketing industry. Thanks to the introduction of Facebook Live and a number of competing social media platforms, brands are trying their best to ... -
Factors Affecting Behavioral Intention To Purchase Counterfeits: A Quantitative Study In Vietnam
(2023)Purpose - This study investigates what factors affect behavioral intention to purchase counterfeits products and how much they affect. Literature review - We review literature review about Value Consciousness, Perceived ... -
Factors affecting behavioral intention to use sharing economy platforms - The case of airbnb's consumers in HCMC
(International University - HCMC, 2018)The economy is changing into a consumption direction. The accelerating growth in peer to peer business today is raising questions whether people is interesting in and accept the new platforms of sharing economy.The sharing ... -
Factors Affecting Behavioral Intention To Use Zalopay E-Wallet: Application In Ho Chi Minh City
(2022)Technology advancement has changed the ways people live and behave in everyday lives. With the development of smartphone, we can use it as a communication device, to access to internet, or even make “cashless” payment. ... -
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)The advent of Social media creates opportunity for development of social commerce. Nowadays, the number of users access Social media increases significantly. The customers prefer follow brands on Social media site to ... -
Factors affecting brand equity of online travel booking service in Ho Chi Minh city - A mediation analysis of e-word of mouth
(HCMC - International University, 2015)This study was conducted to identify the casual relationship between e-WOM and brand equity of online travel booking service. In addition, it also examines the impact of four factors (customer‘s satisfaction, perceived ... -
Factors affecting brand image communication of sponsor brands through sponsorship (In the case of The Voice Kids Vietnam 2015)
(International University - HCMC, 2016)The research was conducted with the aim of exploring factors affecting brand image communication of sponsor companies through sponsorship by the case of P/S and Lifebuoy sponsoring The Voice Kids Vietnam 2015. Based on the ... -
Factors affecting brand loyalty among young peoplein their choice of sport shoes brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This study was conducted to identify factors influencing brand loyalty among young people in their choice of sports shoes brands in Ho Chi Minh City. Based on varieties of previous researches, the model of this study has ... -
Factors affecting brand loyalty toward fast fashion industry - Case of millennials in Vietnam
(International University - HCMC, 2019) -
Factors affecting buying decision toward fresh foods in supermarkets - Study among Vietnamese shoppers
(International University - HCMC, 2017)This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ... -
Factors affecting choice of customers for Starbukcs brand name in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)Currently, economic development, people's lives increasingly busy with work and pressure. With coffee daily habits, consumers have higher expectations of their choice for the coffee company and brand name. With today's ... -
Factors affecting college student's intention to use social networking sites for job search - A case study of linkedin in Vietnam
(International University - HCMC, 2019)This paper investigates the factors influencing the intention of Vietnamese college students to use LinkedIn for job seeking. Guided by the Behavioral Reasoning Theory (BRT) and Theory of Planned Behavior (TPB), a research ... -
Factors affecting consumer buying behavior towards smartphone brand
(International University - HCMC, 2019)Technological advancement has driven smartphone to be one of the most remarkable devices in the history of mobile phones. Currently, smartphones have become an integral part of everyday life, thus enabling conditions to ...