Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 960-979 of 2660
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Explaining the effectiveness of celebrity endorsement in advertising using AIDA model: The case study of COCA-COLA and young consumers
(International University HCMC, Vietnam, 2013)Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can ... -
An Exploration Of Factors That Influence Young Consumers' Intention To Buy Eco-Friendly Food And Beverage Packaging In Ho Chi Minh City
(2023)Environmental issues have contemporarily become a primary global concern, especially the problem of plastic packaging pollution. Young customers are increasingly self-aware of the ecological consequences of plastic waste ... -
An exploration of passengers' preferences for choosing bus as their means of transport
(International University - HCMC, 2017)The purpose of this research is to find out why do citizens of HCMC prefer private to public transport and what needs to be improved to increase usage rate of public transport. Accordingly, in-depth interviews with 20 ... -
Exploratory framework of determinants of financial satisfaction - Case in Vietnam
(International University - HCMC, 2019)This study was executed for the purpose of to examine the potential determinants affecting financial satisfaction accounted for the fact that few researches have been executed in developing countries. The framework was ... -
An exploratory study about online hotel booking behavior through online travel agencies - A case of the millennials in Ho Chi Minh city
(HCMC - International University, 2015)Nowadays, despite the vast development of Internet along with tourism, not many Vietnamese people used online travel agencies to book for hotel rooms. In this growing market of e-commerce, the Millennials are believed to ... -
An exploratory study of entrepreneurial motivations among young hospitality people in Vietnam
(International University - HCMC, 2015)This study aimed to explore the entrepreneurial motivation among young hospitality people in Ho Chi Minh City. This study applied a qualitative approach in which means-end chain theory, laddering interview technique, ... -
Exploratory study of entrepreneurial opportunity recognition of small and medium sized enterprises
(International University - HCMC, 2018)Small medium sized enterprises (SMEs) have been playing a crucial role in enhancing the economic development and growth in most countries. The ways in which SMEs recognize their entrepreneurial opportunities need to be ... -
An exploratory study of travel motivation of international backpackers in Vietnam
(International University - HCMC, 2016)Travel is creating more and more jobs and profits for Vietnam as the country has opened the door to the world since 1995. In the tourism industry, backpackers are taking the large part of visitors to Vietnam. However, there ... -
An exploratory study on skills and characteristics of a successful salesperson
(International University HCMC, Vietnam, 2012)“In any business organization, sales are the department that generates revenue. No matter how good your manufacturing operation is, how cutting-edge your technology is, how tight your financial goals are or how ... -
An exploratory study the impacts of product placement in VietNam movies on Viet Nam young adult's attitude
(International University HCMC, Vietnam, 2013)This research aims to investigate the impact of product placement in Vietnam movies on Vietnamese young adult’s attitude. Hence, with the important findings from research, the study will provide some results as ... -
Explore a winning sales approach for hospitality industry in Vietnam
(International University HCMC, Vietnam, 2013)Explore a winning sales approach for hospitality industry in Vietnam -
Exploring customer loyalty toward KFC Fast Food chain in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)The consumption of fast food has been an upward trend in urban areas in recent years because of its convenience which suits busy lifestyles of people there. The presence of many famous fast food brands in Vietnam makes ... -
Exploring customer satisfaction and hotel operation at Sheraton Saigon Hotel & Towers
(International University - HCMC, 2016)Due to the unchanged in the number of customer as Sheraton Saigon Hotel & Towers, the researcher had conducted a case study to investigate about customer satisfaction and hotel operation at Sheraton Saigon Hotel & Towers ... -
Exploring e-payment adoption in Ho Chi Minh city - The case study of MoMo e-wallet
(International University - HCMC, 2018) -
Exploring factors affecting turnover intention in Intercontinental asiana Saigon (Food and beverage department)
(International University - HCMC, 2016)Vietnam has emerged as a potential destination for travelers within Southeast Asia recently and Ho Chi Minh City is known one of many attractive venues for visitors. This leads to a number of hotels have been opened here ... -
Exploring factors affecting young people' choice on travel agency for outbound tour case study in Ho Chi Minh City
(HCMC - International University, 2015)This research aims to analyzing the factors influencing young people’s choice on travel agency for outbound tour in Ho Chi Minh City. Both qualitative and quantitative methods were used with statistical techniques applied ... -
Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Exploring factors influencing student's intention on online shopping on 123mua.vn in Ho Chi Minh City -
Exploring Gen Z's Intention Towards Socially Responsible Consumption (SRC): The Role Of CSR Campaigns And EWOM
(2022)Society has paid much attention to ethical issues in recent years. Two decades ago, customers started to be more aware of the importance of including moral matters in their purchasing decisions. As a consequence, socially ... -
Exploring key drivers of impulse purchasing for apparel among Vietnamese customers and the relationship between each factor
(International University - HCMC, 2017)This study focuses to explore the the main drivers of impulse buying in virtual environment. Emperically , the concept of impulse buying has studied for nearly 70 years ago by Clover (1950). However, the previous research ... -
Exploring organizational culture in small enterprises with hofstede's model
(International University - HCMC, 2016)The research was in attempt to explore characteristics of culture practices within two small firms in Bien Hoa city following organizational culture model of Hofstede (1990), from which building a data base for further ...