Browsing Business, Economics, Finance, Accounting, Management by Author "Khoa, Tran Tien"
Now showing items 1-11 of 11
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An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
Toan, Le Bao (International University - HCMC, 2020)Several studies have highlighted the importance of the Science and Technology Parks (STPs) to the development of the economy. However, there are few, if any, studies conducted to clarify the applicable marketing techniques ... -
The antecedents of brand preference and repurchase intention of Korea skin care products - A study among Vietnamese consumers
Nga, Nguyen Pham Quynh (International University - HCMC, 2017)Beauty industry has been growing so fast especially product from Korea. With the variety of skincare product, consumer‟s purchase intention will be affected by many factors such as price, appearance, and attribute of ... -
Chia sẻ kiến thức trong khu vực công tại tỉnh Bến Tre
Hien, Nguyen Thi (International University - HCMC, 2020)Kiến thức là tài sản vô hình thiết yếu của bất kỳ tổ chức nào và là nguồn lực quan trọng để xây dựng lợi thế cạnh tranh bền vững. Do đó, việc quản lý các nguồn tri thức sẵn có của một tổ chức là vô cùng quan trọng, việc ... -
A consumer decision making model in automobile industry - Case study of pick -up truck market in Ho Chi Minh city, Viet nam
Nhan, Ho Vu Thanh (International University - HCMC, 2018)The automotive industry is a key field that combines innovation, creativity, science, technology, ideas that bring dynamism to the economy, society and nations. According to Autotrader, new generation pickup trucks can ... -
Enhance the attraction of foreign direct investment (FDI) into manufacturing industry for economy development in Ba Ria - Vung Tau province in the period 2020-2030
Hien, La Minh (International University - HCMC, 2019) -
Estimating regional INW ARD FDI spillovers in Viet Nam manufacturing firms - Characteristics
Nga, Le Thuy Thanh (International University - HCMC, 2018)This thesis is conducted with the aim to test how FDI presence influences the productivity of Vietnam manufacturing companies. A firm-level panel dataset of 87,195 Vietnamese firms across the nation, covering all relevant ... -
Exploratory study of entrepreneurial opportunity recognition of small and medium sized enterprises
Thao, Ngo Lien (International University - HCMC, 2018)Small medium sized enterprises (SMEs) have been playing a crucial role in enhancing the economic development and growth in most countries. The ways in which SMEs recognize their entrepreneurial opportunities need to be ... -
Foreign direct investment and it's impact on domestic - Entrepreneurship in Vietnam
Vy, Nguyen Ho Khanh (International University - HCMC, 2018)Using data set of 710,633 firms across 88 industries collected by GSO in Vietnamese market during 2007-2015, the study investigates the influence of foreign presence on the construction and destruction of domestic firms ... -
Horizontal spillovers from foreign direct investment via economic geography
Dung, Nguyen Hanh Phuong (International University - HCMC, 2017)This thesis uses the dataset of Vietnamese firm-level and annual enterprise surveys conducted during the period 2007–2014 by the GSO (data collection of 2014 was done in 2015). The aim is to clarify and highlight horizontal ... -
Puzzling out characteristics of ewom inducing Vietnamese millennials' possibility of booking hotels via online travel agency sites
Nguyen, Vuong Thao (International University - HCMC, 2018)This paper is aimed to puzzle out factors contributing to the proposed set of hypothesized relationships inducing perceived eWOM credibility and purchase intention of Vietnamese Millennials when seeking for hotel reviews ... -
Study on the factors impacting on human resource effectiveness - The case of Vietnamese local government
Tung, Nguyen Van (International University - HCMC, 2020)Internal marketing concentrates on developing and maintaining customer-oriented employees in the organization. A good internal marketing operation and a performance of employees indicate the association with the effectiveness ...