Browsing Business, Economics, Finance, Accounting, Management by Author "Quang, Ho Nhut"
Now showing items 1-19 of 19
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The antecedents of green purchase intention among Ho Chi Minh city consumers
Nhi, Le Huynh Thao (International University - HCMC, 2019)With the increasing rate of economic development, the problem of pollution and environmental degradation is becoming more and more serious. In that context, green consumption trends emerged as one of the optimal solutions ... -
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
Duy, Pham Bao (International University - HCMC, 2018)The well-noted extensive solution for strengthening the hospital’s obstacles from various perspectives are seeking in Vietnam context. Considering the foothold of medical industry formulated by government, the medical ... -
Corporate social responsibility effects on corporate image and customer behaviors in the telecommunication industry in Ho Chi Minh city
Uyen, Nguyen Khanh Vy (International University - HCMC, 2019)Nowadays, as people are more interest in social and environmental activities, corporate social responsibility (CSR) has basically been considered as a corporate issue. Researchers believed that CSR policies represent that ... -
Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
Dai, Bui Phuoc (International University - HCMC, 2017)The milk powder industry in Vietnam is a dynamic sector that shows continuous growth during the past ten years. Opportunities are now so vast for foreign milk producers to enter this market with their lactose free brands ... -
The effects of perceived value, website trust and hotel trust on online hotel booking intention of consumers in Ho Chi Minh city
Trang, Tran Mong Thuy (International University - HCMC, 2018)Online booking has widely used among many consumers when making reservation, however, the factors as well as their degree of importance that lead to buyers’ intention in booking online is still ambiguous. Therefore, the ... -
An Examination of Factors Affecting Continuance Usage Intention of Airpay E-Wallet Application in Ho Chi Minh City
Hanh, Vu Thi Hong (International University - HCMC, 2021)E-wallets are gradually becoming more popular in Vietnam in recent years. The main objective of the study is to explore factors affecting users' continuance intention toward using the AirPay e-wallet in Ho Chi Minh City. ... -
Factors affecting customer loyalty through satisfaction and trust toward the online food delivery service - The case of delivery Now
Truong, Le Nguyen Thai (International University - HCMC, 2019)In the competitive market, the role of customer loyalty in business success cannot be denied. The primary purpose of this thesis is to study the customer loyalty toward the online food delivery service, in case of Delivery ... -
Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
Dan, Nguyen Ngoc Linh (International University - HCMC, 2019)This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ... -
Factors affecting job selection preferences of business administration students in International University
Van, Duong Thi Cam (International University - HCMC, 2017)There are many researches on finding which factors affecting job selection preferences of final year students in the field of accounting, agriculture, doctors or nurses, but there is no research in Business Administration ... -
Factors that impact on revisit intention of patients in private healthcare service in Ho Chi Minh city
Duy, Tang Thanh (International University - HCMC, 2019)This study aims to examine the impact of convenience, service quality, cost perception, word-of-mouth and hospital image, patient satisfaction and patient trust on revisit intention of patients. The sample of this study ... -
The impact of consumers' attitudes and subjective norm on actual purchase behavior - The case of Vietgap Vegetables
Hanh, Dao Thi My (International University - HCMC, 2017)Due to high serious problems around food safety and hygiene in Vietnam, this research is motivated to study. Given the Theory of Planned Behavior, the research is conducted to define the impact of consumers' attitude (Health ... -
The impact of key opinion leaders (KOLs) and advertising message involvement on consumer purchase intention : A case of Biti's Hunter
Han, Tran Xuan Bich (International University - HCMC, 2017)This research investigated the important factors affecting the purchase intention of consumers in term of using key opinion leaders to promote Biti’s Hunter sneakers. With this study, the purpose is to measure factors, ... -
Impact on training and development on employee loyalty - A case study on BETON 6 corporation
Vi, Nguyen Thuy (International University - HCMC, 2017)In the recent years, there have been an increasing number of cultural festivals hosted in Ho Chi Minh City. Unlike the fast growing of festival industry in other countries, without noticing, this industry of Ho Chi Minh ... -
The influence of media and peer pressure on female office workers' attitudes toward cosmetic surgery - A case in Ho Chi Minh city
Hien, Nguyen Minh (International University - HCMC, 2019)This study is concentrating on female office workers who are working in Ho Chi Minh City to test the influence of media and peer pressure on their attitudes toward cosmetic surgery. A sample of 362 female office workers ... -
Marketing mix influencing on young consumer's purchase intention toward handmade cosmetics
Nhat, Doan Thai Uyen (International University - HCMC, 2017)This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ... -
The meditating role of customer trust on customer loyalty - The case of Samsung
Cuong, Nguyen Bach Minh (International University - HCMC, 2018) -
Omni-Chanel shopper analysis effect of mobile search, belief structure, and salesperson input on shopper purchase intention in retailing market
Mai, Nguyen Thi Hoang (International University - HCMC, 2018)It is undeniable that shoppers these days are more empowered, demanding, interactive, collaborative, and diverse which all thanks to the globalization and internet of thing development. Therefore, retailing market is in ... -
A research about the effects of celebrity endorsement on spectators' favoritism for the advertising - A study of Dong Nhi singer in endorsement for Samsung mobile VietNam
Thang, Nguyen Minh (International University - HCMC, 2017)Many companies conduct celebrity endorsement in advertising to the target customers to promulgate their products. This is the most popular marketing campaign that can persuade consumers to pay consideration to their product ... -
A study on cause related marketing toward consumer purchase intention - The case of the Bodyshop Vietnam
Hang, Do Thi Thu (International University - HCMC, 2017)