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Now showing items 51-60 of 97
Window display and customers' entry decisions
(International University HCMC, Vietnam, 2014)
Nowadays, the importance of fashion in today’s society is greatly
appreciated. The fact that the fashion market becomes more and more developed
leads clothing retailers to utilize numerous strategies to attract both potential ...
A study on customer satisfaction of online group-buying/groupon model in Vietnam
(International University HCMC, Vietnam, 2014)
This study is conducted to analyze the development process of Online GroupBuying (OGB) model and to find out what the key factors that influence customer
satisfaction toward OGB model in the period of refreshing time after ...
A study of customer satisfaction : The case of Japanese BBQ restaurant Tokyo Yakiniku
(International University HCMC, Vietnam, 2014)
Management -- Marketing
The influence of donation reccipient in cause related marketing : The case of Vietnam
(International University HCMC, Vietnam, 2014)
In the high competitive market nowadays, companies get struggle to
differentiate their products because of countless similar products appear every day;
especially, for the case of packaged food and beverage companies. ...
Factors influencing student's purchase intention on online shopping at Chodientu.vn in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
That study is charged so as to expand a miniature testing the causes alter students’
buying purpose on online shopping at chodientu.vn again supply some orders for
dealers and the heir of chodientu.vn to do prettier ...
Factors influencing Vietnamese youth consumers acceptance of mobile marketing
(International University HCMC, Vietnam, 2014)
The purpose of this paper is to examine factors affecting consumer’s acceptance of mobile
marketing in Vietnam. A conceptual framework was developed based on recent studies investigating the
influence of antecedent factors ...
Factors influence on customer repurchase intention toward online shopping
(International University HCMC, Vietnam, 2014)
This research empirically examines the effect of various Internet
shopping site qualities on the utilitarian and hedonic values of Internet shopping.
The influence of the perceived level of Internet shopping value on ...
The factors affect on customer repurchase intention toward domestic travel business in Vung Tau city
(International University HCMC, Vietnam, 2014)
The research on domestic travel to find out what factors affect on customer
repurchase intention. The identified issue was the failure of travel company in term of
retaining the number of customers, because of the ...
Investigating customer satisfaction in luxury restaurants - A study in HO Chi Minh city
(International University HCMC, Vietnam, 2014)
This study was conducted to identify the relationship between customer
satisfaction and service quality and product quality of luxury restaurants in Ho
Chi Minh City. Besides that, it also examines the impact of the factors ...
Factors affecting tourist satisfaction of Ho Chi Minh City destination
(International University HCMC, Vietnam, 2014)
The overall purpose of this thesis is to explore factors affecting tourists’ destination
satisfaction in Ho Chi Minh City. Based on varieties of previous research related to
tourist satisfaction, the model of this study ...