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Now showing items 221-230 of 255
Understanding the relationship between country of origin image and brand equity : Case of cosmetic brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Brand equity is one of the key topics in marketing in recent years. A strong
brand with positive brand equity has several advantages such as higher margins, brand
extension, more powerful communication effectiveness and ...
An investigation into factors affecting the purchase intension for coffee among customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This resrearch was studied to investigate the factors affecting purchase intension of
coffee brands. A study of customer in HoChiMinh City. Researcher has examined six factor
affecting purchase intension of five coffee ...
Solutions to motivate student part-time employees : Case: Promotion girls at OMG Vietnam
(International University HCMC, Vietnam, 2014)
Student part time employees are emerging as the main labor force at the sector of
service. They play the important role in interaction with consumers and bring revenue for the
company. Therefore, how to make them feel ...
Post-earnings annoucement drift in Ho Chi Minh Stock exchange (Market Inefficiency Perpective)
(International University HCMC, Vietnam, 2014)
This thesis is conducted with the aim of studying the post-earnings
announcement drift (PEAD) in Ho Chi Minh Stock Exchange (HOSE) in particular and
in Vietnam context in general as to study the drift in the market of such ...
The impact of corporate social responsibility on customer loyalty : The case of Vinamilk
(International University HCMC, Vietnam, 2014)
Given the meaning of Corporation Social Responsibility (CSR), there have been a
growing body of research conducted to prove its positive impacts into the corporate
image, and customer outcome. However, whether the good ...
The impacts of television advesement of TH true milk on consumer buying behavior
(International University HCMC, Vietnam, 2014)
This study was conducted to identify the impacts of television advertisement
of TH True Milk on consumer buying behavior. Quantitative method was used with
statistical techniques applied, including reliability test, validity ...
Investigating factors that influences undergraduates students' decisions on choosing a bank in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Banking industry is becoming more popular and developing about all quantity
and quality services. Furthermore, many financial institutions and banks are efforting
provide a lot of similar banking services to customers. The ...
Geography, capital structure and firm performance an empirical study of construction industry
(International University HCMC, Vietnam, 2014)
Arousing intense debate in the financial management areas for a long time, relationship
between capital structure and performance is still a question without identified answer.
Leary and Roberts research (2005) shows the ...
A study on factors influencing consumers' purchase intention toward Sunsilk shampoo in Bien Hoa city, Vietnam
(International University HCMC, Vietnam, 2014)
Today, FMCG is an aggressive market as there are many brand names. They
are not only local product, but they are also foreign product. According to Kantar
Worldpanel report, total FMCG consumer in the 12 nearest months ...
An investigation into factors that influence repurchase intention of premium quality paper the case of Paperone in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, paper plays an important role in the office work in the world. They
need paper to print out the documents, take note or keep hard copy. From this, we can
know about the importance of paper in office work, especially ...