Browsing Master of Business Administration, Economics, Finance and Accounting by Title
Now showing items 219-229 of 229
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To analyze the influence of education system's quality to student satisfaction in university of economics and laws
(International University - HCMC, 2015)To analyze the influence of education system‟s quality to student satisfaction in University of Economics and Law, based on American Customer Satisfaction Index – ECSI, a study by G.V.Diamantis & V.K.Benos (Greece) and ... -
Total quality management in higher education : A case of International university - Vietnam national university - HCMC
(International University HCMC, Vietnam, 2013)Implementing Total Quality Management at Higher Educational Institutions is the current tendency in developed countries. There are a lot of research have been conducted about this topic and many result have been found in ... -
Tourist satisfaction: antecedents and consequences a study of package tours at Ninh Thuan
(International University HCMC, Vietnam, 2014)Tourists’satisfaction is the most important thing in tourism industry, and Package tours are the most choosen type for traveling of tourists in Vietnam. This research identify factors influencing tourist satisfaction to ... -
Training affects the employee's performance
(International University - HCMC, 2016)Employee is a blood stream of any business. The accomplishment or failure of the firm depends on its employee performance. Hence, top management realized the importance of investing training and development for the sake ... -
Underlying factors of employee satisfaction in Vietcombank Binh Tay Branch
(International University - HCMC, 2015)To maintain and develop relationship with existing customers as well as potential customers under the increasing competition, banks need to constantly improve service quality of employees. Which depends partly on the ... -
Understanding students' satisfaction towards the quality of training service at a faculty - The case of lac Hong university
(International University HCMC, Vietnam, 2012)Today, people talk about quality in all areas of society: industry, services ... and in the field of education. Quality is an important issue in education in general and universities in particular. So, improving the quality ... -
Understanding behavioral intention to use ERP system in HCM, Vietnam
(International University HCMC, Vietnam, 2012)The Enterprise Resource Planning system (ERP) is an emerging technology of information systems (IS). In simple words the ERP system integrates an organization’s resources and also involves business ... -
Understanding the customer's attitude and perception toward private label of coop mart
(International University - HCMC, 2015)Private label has appeared in the world at the end of 20th century and first reached Vietnam market in 2007. At the early day, the term has earn a lot of attention from the biggest distributors in the country. Private label ... -
Understanding the market and determinants of purchasing an isuzu light duty truck : A case study of Viet Nam market
(International University - HCMC, 2016) -
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)The collaborating relationship between marketing and public relations has been an arguable issue among both academia and specialists. While the concept and practice of two discrete disciplines is carefully study in many ... -
Young consumers' expectation and perception on Saigon beer : A study base on disconfirmation expectation theory of consumer satisfaction
(International University HCMC, Vietnam, 2012)This investigation explored the contextual factors affecting young consumers’ expectation and their perception on Saigon Beer based on the Disconfirmation of Expectation Theory of Consumer Satisfaction. Qualitative and ...