Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1035-1054 of 2340
-
Factors affecting to talent retention of not-for-profit organization - Case study of aiesec in Ho Chi Minh city
(International University - HCMC, 2019)Starting from the real problems which our organization is struggling, this research is a key to open the view to approach talent retention in AIESEC in Ho Chi Minh City. Throughout the research, it was realized that the ... -
Factors affecting tourist destination satisfaction and return intention- A study in HCM city
(International University - HCMC, 2016)The research was conducted with the overall purpose of exploring factors affecting tourists‟ destination satisfaction and return intention in Ho Chi Minh City. Based on varieties of previous research related to tourist ... -
Factors affecting tourist loyalty through a mediation of tourist satisfaction - A case study of Con Dao island, Vietnam
(International University - HCMC, 2018)This study attempts to examine the factors associated with tourism in Con Dao island of Vietnam. It was conducted to identify the relationship between eight variables including natural environment, cultural and social, ... -
Factors affecting tourist satisfaction of Ho Chi Minh City destination
(International University HCMC, Vietnam, 2014)The overall purpose of this thesis is to explore factors affecting tourists’ destination satisfaction in Ho Chi Minh City. Based on varieties of previous research related to tourist satisfaction, the model of this study ... -
Factors affecting tourists' perceived value, satistaction and their return intention - A case of Hoi An city
(International University - HCMC, 2018)This study was conducted to evaluate the factors associated with tourism in Hoi An. It was conducted to identify the relationship between the variables including Destination Image, Emotional Experience, Local Food and ... -
Factors affecting tourists' return intention - A study on Vung Tau city
(International University HCMC, Vietnam, 2014)With the purpose of achieving an overall understanding about return intention of tourists travelling to Vung Tau city, this dissertation identified key factors directly affecting to tourists‟ satisfaction as well as their ... -
Factors affecting tourists' return intention towards Mekong Delta - A mediation analysis of tourist satisfaction
(HCMC - International University, 2015)This research was conducted to identify the relationship between the tourists’ satisfaction and their return intention towards Mekong delta. Besides that, this study also examines the influence of the key factors (natural ... -
Factors affecting toursits' destination satisfaction : The case of the world natural heritage - Ha Long Bay
(International University HCMC, Vietnam, 2014)This research was conducted to determine the factors that directly or indirectly affect foreign tourists’ destination satisfaction toward the World Natural Heritage of Halong Bay through the mediating variable – perceived ... -
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
Factors affecting travel intention - The case of Korean films on Vietnamese people
(International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
Factors affecting turnover intention among frontline service employees in HoChiMinh City - The mediating role of emotional exhaustion
(International University - HCMC, 2017)Although high turnover rate is regarded as a distinct feature of service industry, it is still crucial for managers to reduce the turnover rate among frontline employees, since turnover carries with it some expense in both ... -
Factors affecting turnover intention among sales and marketing professionals in fast moving consumer goods (GMCG) and retail industry
(International University - HCMC, 2018)Sales and Marketing in FMCG and Retail industry are in high demand recently in Vietnam. The movement of labor makes sales become the industry that needs the most mass recruitment, but it is also difficult to find the most ... -
Factors affecting turnover intention of fine-dining restaurants - A study in Ho Chi Minh City, in Ho Chi Minh City Vietnam
(International University - HCMC, 2017)The study was conducted to explore the factors that influence employees‟ turnover intention in fine-dining restaurant business in the area of Ho Chi Minh City. A total of 307 questionnaires were distributed to many restaurant ... -
Factors affecting Vietnamese consumer online shopping behavior towards apparel industry
(HCMC - International University, 2015)This research is conducted to investigate factors affecting Vietnamese consumers online shopping behavior towards apparel products, which might be one of the most important issues of e-commerce and marketing field. This ... -
Factors affecting Vietnamese investors' overconfidence
(International University HCMC, Vietnam, 2014)This study focuses on the psychological aspect of the Vietnamese investors and its effect on their investment decision. In particular, we study the overconfidence phenomenon and its possible determinants through a ... -
Factors affecting visitors' satisfaction in Danang international firework festival
(International University - HCMC, 2018)The Danang International Firework festival has brought countless benefits to Danang as well as Danang tourism industry. Thanks to innovation in not only program content but also marketing method, the number of visitors ... -
Factors affecting voluntary turnover intention of white collar employees in Ho Chi Minh city, Vietnam - 8 forces framework approach
(International University - HCMC, 2018)This research aims to study reasons why white-collar workers within services and trading sector decide to stay or leave their organizations. Voluntary turnover has never fallen out of top considerable issues about business ... -
Factors Affecting Young Customers Purchase Intention (Millennials & Genz) Towards Advertising On Tiktok: Focusing On Video Duration Under 30 Seconds
(2023)As an application that attracts a large number of young people, especially those of the Millennials and GenZ generations, TikTok is a platform that opens up many new opportunities for marketers to get closer to potential ... -
Factors affecting young customers' purchase intention toward green products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Nowadays, Environment not only plays an indispensable role in the development of Green Products but also has significant impacts on society. One of the main aspects of Environment is the measurement of ... -
Factors affecting young people's buying intention at flea markets in Ho Chi Minh City
(International University - HCMC, 2016)