Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors influencing consumer's intention toward a local brand - A study of Vinfast
(International University - HCMC, 2019)Nowadays, automobile industry, is really potential and competitive in Vietnam. To attract more customers to engage and buy the Vietnamese brand is the difficult mission. Therefore, it is necessary to conduct a thesis related ... -
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
(International University - HCMC, 2019)With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ... -
Factors Influencing Cryptocurrencies Acceptance In Vietnam
(2023)In recent years, Vietnam has seen the rapid rise of blockchain and cryptocurrency, a disruptive technology that might change the financial industry. However, bitcoin acceptance has been slower than expected owing to a ... -
Factors influencing customer loyalty in online food ordering service in Ho Chi Minh city - The case of Now.vn
(International University - HCMC, 2019)The Internet Era has made us fast connection to the food source. In the start of recent century, online food ordering was accepted by most of consumers and food suppliers. These years, more fast food companies and ... -
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ... -
Factors influencing customer loyalty towards internet service providers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Nowadays, in terms of internet service providers (ISPs), it is essential for them to understand the key factors affecting customer loyalty. These issues are important for the long-term business success of any service ... -
Factors influencing customer loyalty towards P/S toothpaste in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Management -- Marketing -
Factors influencing customer satisfaction and revisit intention toward buffet restaurants in Ho Chi Minh City
(International University - HCMC, 2016)Succeed or failure of service-oriented organizations especially buffet restaurant depends on how the restaurant is able to delivery service and food which meet or even exceed customers’ expectation. This research with ... -
Factors influencing customer satisfaction in up-scale restaurants in HCM city
(International University - HCMC, 2016)Purpose – This research aims to explore factors: Food quality/Reliability; Responsiveness; Physical design and appearance; Price that influence on customer satisfaction in up-scale restaurant Design/ methodology/ approach ... -
Factors influencing customer's purchase intention in buying online flight ticket in Ho Chi Minh city
(International University - HCMC, 2016)Date: January, 2016 Course: Thesis Author: Tran Minh Nam – BABAIU11200 Advisor: PhD. Ho Thi Bich Van Title: Factors influcencing customer’s purchase intention in buying online flight ticket in Ho Chi Minh City Introduction: ... -
Factors influencing customer's purchasing intention toward starbucks coffee shop in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The thesis aims at conducting a research on Starbucks coffee to find out the factors influencing buying behavior of potential customers in Vietnamese market. The structure of the study includes five main sections. The first ... -
Factors influencing customer's satisfaction towards Honda motocycle dealers : A case study of Thanh Phat head
(HCMC - International University, 2015)In the midst of stiff and fierce competition and increased number of motorcycle retail providing a variety of products, customers have become accustomed to a lot of brand motorcycle. Retailers have recognized this trend ... -
Factors influencing customers' behavioral intention to use online booking tool for beauty services in HCM city, Vietnam
(International University - HCMC, 2016)Nowadays, Internet has been increasingly developing and become the facilitator of the enormous growth of online business transactions which bring a wide range of advantages to people, comparing to the traditional ones. ... -
Factors Influencing Customer’ Purchase Intention: A Study Of Vietnamese Micro-Influencers Affiliate Marketing On Tiktok
(2022)Affiliate marketing has become one of the mediums for marketers to undertake in this modern era. Especially with the increasing in popularity of short video content, numerous of business and advertisers have been leveraging ... -
Factors influencing dining experience on customer satisfaction, return intention and word-of-mouth at a fast food chain in Ho Chi Minh City - A case of Texas chicken
(International University - HCMC, 2016)This research studies to find out factors influencing dining experience on customer satisfaction, return intention and word-of-mouth endorsement at Texas Chicken - a fast food chain in Vietnamese market. The food and ... -
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ... -
Factors influencing Employee Loyalty directly and indirectly through Job Satisfaction – A Study of Banking Sector in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)The banking industry in Vietnam had examined through a thorough change over these recent years, which had made the competition in the banking industry raise to the maximum heat. Dealing with a harsh competitive ... -
Factors Influencing Employee Satisfaction During The Covid-19 Pandemic
(2022)Employee satisfaction is an important topic of management research. The current study aims at investigating how five factors home workspace, job autonomy, digital social supports, control mechanism, and job security ... -
Factors influencing entrepreneurial intention - The case of business education in Ho Chi Minh city
(International University - HCMC, 2017)The purpose of this research is to explore the factors that have influence on entrepreneurial intention of business students in Ho Chi Minh. Four main factors used in this research are the perceived feasibility, personal ... -
Factors influencing export performance - Multiple cases of Vietnamese companies
(HCMC - International University, 2015)The thesis focuses on different factors which can influence Vietnamese companies‟ export performance to foreign markets. A literature review for previous researches about both success and obstacles for export have been ...