Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1095-1114 of 2340
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Factors influencing customer satisfaction in up-scale restaurants in HCM city
(International University - HCMC, 2016)Purpose – This research aims to explore factors: Food quality/Reliability; Responsiveness; Physical design and appearance; Price that influence on customer satisfaction in up-scale restaurant Design/ methodology/ approach ... -
Factors influencing customer's purchase intention in buying online flight ticket in Ho Chi Minh city
(International University - HCMC, 2016)Date: January, 2016 Course: Thesis Author: Tran Minh Nam – BABAIU11200 Advisor: PhD. Ho Thi Bich Van Title: Factors influcencing customer’s purchase intention in buying online flight ticket in Ho Chi Minh City Introduction: ... -
Factors influencing customer's purchasing intention toward starbucks coffee shop in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)The thesis aims at conducting a research on Starbucks coffee to find out the factors influencing buying behavior of potential customers in Vietnamese market. The structure of the study includes five main sections. The first ... -
Factors influencing customer's satisfaction towards Honda motocycle dealers : A case study of Thanh Phat head
(HCMC - International University, 2015)In the midst of stiff and fierce competition and increased number of motorcycle retail providing a variety of products, customers have become accustomed to a lot of brand motorcycle. Retailers have recognized this trend ... -
Factors influencing customers' behavioral intention to use online booking tool for beauty services in HCM city, Vietnam
(International University - HCMC, 2016)Nowadays, Internet has been increasingly developing and become the facilitator of the enormous growth of online business transactions which bring a wide range of advantages to people, comparing to the traditional ones. ... -
Factors Influencing Customer’ Purchase Intention: A Study Of Vietnamese Micro-Influencers Affiliate Marketing On Tiktok
(2022)Affiliate marketing has become one of the mediums for marketers to undertake in this modern era. Especially with the increasing in popularity of short video content, numerous of business and advertisers have been leveraging ... -
Factors influencing dining experience on customer satisfaction, return intention and word-of-mouth at a fast food chain in Ho Chi Minh City - A case of Texas chicken
(International University - HCMC, 2016)This research studies to find out factors influencing dining experience on customer satisfaction, return intention and word-of-mouth endorsement at Texas Chicken - a fast food chain in Vietnamese market. The food and ... -
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ... -
Factors influencing Employee Loyalty directly and indirectly through Job Satisfaction – A Study of Banking Sector in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)The banking industry in Vietnam had examined through a thorough change over these recent years, which had made the competition in the banking industry raise to the maximum heat. Dealing with a harsh competitive ... -
Factors Influencing Employee Satisfaction During The Covid-19 Pandemic
(2022)Employee satisfaction is an important topic of management research. The current study aims at investigating how five factors home workspace, job autonomy, digital social supports, control mechanism, and job security ... -
Factors influencing entrepreneurial intention - The case of business education in Ho Chi Minh city
(International University - HCMC, 2017)The purpose of this research is to explore the factors that have influence on entrepreneurial intention of business students in Ho Chi Minh. Four main factors used in this research are the perceived feasibility, personal ... -
Factors influencing export performance - Multiple cases of Vietnamese companies
(HCMC - International University, 2015)The thesis focuses on different factors which can influence Vietnamese companies‟ export performance to foreign markets. A literature review for previous researches about both success and obstacles for export have been ... -
Factors influencing international tourists' behavioral intention towards street food in Ho Chi Minh city
(International University - HCMC, 2017)Street food is part of Vietnamese cuisine, which is a major tourist attraction in Ho Chi Minh City (HCMC), Vietnam. The aim of this research is to describe the behavioural intention of international tourists towards ... -
Factors influencing luxury fair trade purchase intention - Context in Ho Chi Minh city
(International University - HCMC, 2017)Purpose: This study investigates, compares the factors including learning history and purchase setting influence Fair trade purchase intention. The Behavior Perspective Model was adapted, and compare four scenarios represent ... -
Factors influencing marketing students' vocational choices - The case in Ho Chi Minh city
(International University - HCMC, 2019)The study aims to investigate the factors that influence career decisions of students studying marketing major in Ho Chi Minh City. Choosing the wrong career choice is a wastage of students’ energy and resources. Only a ... -
Factors influencing men's purchase intention for skin products - A case study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ... -
Factors influencing mobile shopping intention in Vietnam
(International University - HCMC, 2016)With high usage of mobile devices (smartphone, tablets, etc.) and high usage of internet in Vietnam, it is easy to understand that Vietnam users are more likely to access internet via mobile devices. Thus, it is expected ... -
Factors influencing on attitude towards online shopping of young consumers in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Factors influencing on attitude towards online shopping of young consumers in Ho Chi Minh City -
Factors influencing on customer loyalty in hotel industry - The case of luxury hotels in HCM city
(International University - HCMC, 2016)Now, the hotel industry has many opportunities to develop strongly in Vietnam. However, the fast development also goes hand in hand with more competition. This tendency requires Vietnamese hotel managers to find the way ... -
Factors influencing on purchase intention towards clothing online shopping of young consumers in Ho Chi Minh city
(HCMC - International University, 2015)This research is carried out with the aim of identifying factors influencing on purchase intention towards clothing online shopping of young consumers in Ho Chi Minh City. Besides, it also has purposes that is giving ...