Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1135-1154 of 2340
-
Factors Influencing The Use Of Cryptocurrencies In Digital Transactions: The Intermediary Role Of User Satisfaction
(2023)The purpose of this empirical study is to investigate the factors that influence the adoption (AD) of cryptocurrencies in the digital market in Viet Nam. It is a safe to expect that more and more people will start using ... -
Factors influencing university students to start-up
(International University - HCMC, 2020)Unemployment is an unfamiliar issue towards many students who are going to graduate. Several choices are available on the career path to afford a job in order to avoid being unemployed. One of the most recently controversial ... -
Factors Influencing Vietnamese Intention To Purchase ST25 Rice
(2022)The study "Factors influencing Vietnamese’s intention to purchase ST25 rice" was carried out to measure the impact of factors on the intention to buy ST25 rice of Vietnamese consumers. The study used quantitative methods ... -
Factors influencing Vietnamese youth consumers acceptance of mobile marketing
(International University HCMC, Vietnam, 2014)The purpose of this paper is to examine factors affecting consumer’s acceptance of mobile marketing in Vietnam. A conceptual framework was developed based on recent studies investigating the influence of antecedent factors ... -
Factors influencing visitor's revisit intention a case study of Quy Nhon, Binh Dinh
(International University - HCMC, 2017)Quy Nhon is known as a city with high potential for tourism development. The significant growth of new tourism destination brings to this industry a more intense competition between destinations. Although Quy Nhon has so ... -
Factors influencing young customers' purchase intention towards online book shopping in Ho Chi Minh city
(International University - HCMC, 2016)The development of Internet in Vietnam has changed people’s life. E-commerce creates a new distribution channel where almost enterprise will enter and start to put products for online sale. In Vietnam, online shopping also ... -
Factors influnce on customer acceptance toward SMS advertising
(International University HCMC, Vietnam, 2013)In recent year, the explosion of mobile industry has growth significantly especially in Vietnam. Along with this trend, the SMS advertising also become the new phenomenon which cause a lot of annoy for customer, who always ... -
Factors influncing consumer's trust in the context of business-to-consumer e-commerce: A study from the perspective of students in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Having many advantages that traditional shopping channels lack of, Internet shopping is now enjoying its prevalence and rapid development in Vietnam. Famous online shopping websites including muaban.net, ... -
Factors influnecing the voluntary disclosure of VietNam listed company - Evidence from firms listed in Ho Chi Minh stock exchange.
(International University - HCMC, 2017) -
Factors Of Fraud Triangle And Its Impact On The Possibility Of Financial Statement Fraud: Evidence From Vietnamese Listed Companies
(2023)With the advancement of the current financial market, financial statements have become a popular source of extremely important legal information that indicates an enterprise's financial and business performance, allowing ... -
Factors Of Beauty Influencers That Impact Consumers Purchase Intention Toward Skincare Products On Youtube: A Case Of University Students In Ho Chi Minh City
(2022)Nowadays, influencer marketing is a common phrase for both brands and consumers in terms of promoting products or services. To contribute to this subject, the purpose of this study is to evaluate factors of YouTube beauty ... -
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
(International University - HCMC, 2020)With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ... -
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
(International University - HCMC, 2020)With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ... -
Factors of hotel online review affecting hotel booking intention - A study of tourists from Ho Chi Minh city
(International University - HCMC, 2017) -
Factors of influencing consumer behavior when buying spicy noodle empirical data from Long Thanh
(International University - HCMC, 2017)Since the early quarters of the year, eating spicy noodles has been a Vietnamese nationwide trend, especially in the Southern areas such as Ho Chi Minh City, Bien Hoa, Binh Duong or Long Thanh. As a matter of fact, Korean ... -
Factors of satisfaction and intention toward using peer-to-peer accommodation - Case of airbnb, inc.
(International University - HCMC, 2019)For this study, the purpose is to examine factors that affect guest’s satisfaction and their intention toward using peer-to-peer accommodation in Airbnb platform context. Total 203 respondents who once used Airbnb to book ... -
Factors of satisfaction to use peer-to- peer accommodation - A study of travelers residing in Ho Chi Minh City
(International University - HCMC, 2017) -
The factors of using free sample on enhancing brand awareness in beer product in Ho Chi Minh City - The case of beer Trongbow Vietnam
(International University - HCMC, 2017)In today's modern society, as the economy grows, commodities are becoming more diversified. That is what makes the Vietnamese market increasingly competitive. Companies turn to multitasking to capture the consumer's interest ... -
Factors Shaping Attitudes Toward Tiktok Buffet Restaurant Reviews And Their Impact On Visiting Intentions
(2023)According to a Kepios study conducted in 2022, review videos are one of the categories of content videos that gain the most views on digital platforms in Vietnam (35.8% of those polled). Moreover, TikTok has now been ... -
Factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)With the purpose of studying factors that affect customer satisfaction towards the service quality of motorbike care centers in Ho Chi Minh city, the research focus on what make customer feel satisfied when they ...