Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Factors that affect job satisfaction of civil servants - An Empirical study in Tay Ninh province
(International University - HCMC, 2018)The years spent for university maybe one of the most important times in a person’s life because it is a fundament preparation for an independent life after graduation when they have to support themselves financially without ... -
Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
(International University - HCMC, 2020)Purpose The raises of e-commerce stores which sell pirated books on big ecommerce sites created the need for studying behavior pattern of customers toward pirated books with discount prices. This research aims to test ... -
The factors that affect the repurchase intention of Vietnamese toward organic cosmetics
(International University - HCMC, 2019)Nowadays, human tend to enhance beauty outside from organic cosmetic products that widely used around developed countries, but quite strange with Vietnamese customers. Besides that, repurchase intention is a significant ... -
Factors that affect young consumers' purchase intention toward functional foods in Ho Chi Minh City
(HCMC - International University, 2015)This study aims to identify the important factors affecting young consumers’ purchase intention toward functional foods in Ho Chi Minh City and provide marketing recommendations which reflect the research findings and ... -
Factors that create the impact of leadership on job satisfaction in case of Lam Dong Province
(HCMC - International University, 2015)Purpose – This research aims to explore factors: identification, selfefficacy, competency and work engagement create the impact of leadership (transformational leadership and transactional leadership) on employees’ job ... -
Factors that deciding the success of viral marketing on Youtube
(International University HCMC, Vietnam, 2013)The rapid development of social network has the direct affect to normal life. Companies now have more chance to meet the customers in social network. Fast diffusion, cost less than traditional marketing technique make the ... -
Factors that impact on housing satisfaction of college/university students regarding renting accommodations in Ho Chi Minh city - Vietnam
(International University - HCMC, 2019)Recently, the increasing in the number of college and university students has raised a question for the capacity of schools and dormitory rooms. However, there are many vacant rooms but students still willingly pay more ... -
Factors that impact on revisit intention of patients in private healthcare service in Ho Chi Minh city
(International University - HCMC, 2019)This study aims to examine the impact of convenience, service quality, cost perception, word-of-mouth and hospital image, patient satisfaction and patient trust on revisit intention of patients. The sample of this study ... -
Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
(2023)The emergence of digital era and e-commerce platforms site, there exist many promotion strategies to attract and drive customers’ purchase. One of the most notably promotion strategy applied on all e-commerce platforms ... -
Factors that influence the brand image transfer process in event sponsorship
(International University HCMC, Vietnam, 2013)This research is conducted in order to develop a model to identify factors and sub- factors, which affect to brand image transfer process through event sponsorship – a case of Clear brand and Vietnam idol 2012 among ... -
Faculty and staff performance appraisal
(International University HCMC, Vietnam, 2011)Nowadays, human resource has become an essential part in development process of organizations. Human resource management is very necessary inputs to increase organization’s efficiency. One of key things of ... -
Fashion collaboration affects consumer purchase intention in Ho Chi Minh city - A case of H&M
(International University - HCMC, 2018)Fashion industry in Vietnam is an attractive market, which is not concentrated much. This research observe habit and behavior of consumers who is fashion lovers living in Ho Chi Minh city to measure the effect of co-branding ... -
FDI and its contribution to economic growth: The case in Vietnam
(International University HCMC, Vietnam, 2012)FDI and its contribution to economic growth: The case in Vietnam -
Fear Of Missing Out (FOMO) Via Social Media - Causes And Effects On Purchase Likelihood Among Young Consumers In Ho Chi Minh City
(2022)Fear Of Missing Out (FOMO) is a widely accepted phenomenon that has only been in our social dictionary for less than a decade. Defined as “One’s anxiety that more intriguing or fascinating activities are currently taking ... -
Fear of missing out influencing mobile app usage - A case study on Pokemon Go players in Ho Chi Minh City
(International University - HCMC, 2017)This research was conducted to examine the factors of fear of missing out influencing product usage – a case study on Pokemon GO players in Ho Chi Minh city. The study utilized the previous Fear Of Missing Out models of ... -
Film-induced tourism - The case of Vietnam
(International University - HCMC, 2019)The purpose of this paper was to identify the determinants of Vietnamese’s intention to travel domestically after watching Vietnamese TV dramas or movies. This research was mainly used as a quantitative method, including ... -
Film-induced tourism : The case of Vietnam and Korea
(International University HCMC, Vietnam, 2013)The purpose of this research is to make the comparision and observe the differences between Vietnamese and Korean TV drama series or movies in the view of Vietnamese audiences who reveal their trend to ... -
Financial analysis and investment decision empirical study in Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2019)The experiment is conducted based on 75 companies that are listed in Ho Chi Minh Stock Exchange (HOSE). These companies are constructed based on financial statements and stock price as the invested decision. The experiment ... -
Financial analysis and valuation case study : Cuu Long fish joint stock company (ACL)- Catfish sector
(International University HCMC, Vietnam, 2009)Financial Analysis and Valuation are the two major tasks for analyzing a company, or a specific stock. In the scope of my thesis, financial ratios are calculated as a base for financial analysis and two different valuation ... -
Financial analysis based on investors' viewpoint domesco medical import export joint stock corporation ( DMC) - Imexpharm pharmaceutical joint stock company ( IMP)
(International University HCMC, Vietnam, 2009)The thesis focuses mainly on analyzing competitiveness and financial position of two pharmaceutical companies, DOMESCO and IMEXPHARM, to help investors to make better investment decision in these two companies. The research ...