Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1543-1562 of 2340
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Impacts of foreign flows on Vietnamese stock market
(International University HCMC, Vietnam, 2011)The paper provides a quantitative assessment on the impacts of daily foreign flows on Vietnamese stock market return and volatility in two different sub-periods from the end of 2005 to 2011. By combining three widely-used ... -
The impacts of job characteristics on job satisfaction in hospitality industry in Vietnam
(International University - HCMC, 2019)Thanks to more than 3000 kilometers of coastline, it cannot be deniable about the vast development of tourim in Vietnam. It was estimated that the tourim revenue increased three times compared from 2010 to 2018 from ... -
Impacts Of Macroeconomic Variables On The Real Estate Stock Exchange In Vietnam
(2023)The primary objective of the study is to examine the impact of macroeconomic factors on 38 real estate stocks listed on HOSE during the period from 2017 to 2022, characterized by significant volatility. The research ... -
Impacts of oil price on Vietnam's economic activities
(HCMC - International University, 2015)Oil is a vital energy source in the world and play an important role in any countries. The relationship between oil price and economic growth has occupied many attentions of many economists. This study objective is to ... -
The impacts of physical environmental factors on store love and store loyalty - Case study of Phuc Long coffee shop
(International University - HCMC, 2016)This study is conducted from September 2015 to March 2016 with the purpose of exploring the influence of store environment factors on customer love and customer loyalty in Phuc Long coffee shop chain. Based on the literature ... -
The impacts of product packaging elements on brand image and purchase intention - An empirical study of Phuc Long's packaged tea products
(International University - HCMC, 2017)The sheer volume of products displayed in a supermarket may bombard consumers and make them confused and annoyed when going shopping. Over 50% consumers decide to buy products which they did not think about before at the ... -
The impacts of search engine optimization on customer's search attention and perception - An experimental research
(International University - HCMC, 2019)Search engine optimization (SEO), an important part of the search engine marketing (SEM), has received lot of attention in many industries. However, it has rarely been examined from the customer’s viewpoint. The purpose ... -
The Impacts Of Seasoned Equity Issues And Cash Dividend Announcements On Stock Price Of Manufacturing Firms On Hose - Testing Semi Strong Efficient Market Hypothesis
(2023)The purpose of this research is to look at the effects of stock dividend, bonus issues, and right issues on Vietnam security market during the period of 2021 to 2022. This thesis applied an event study method to test ... -
The impacts of service quality on brand loyalty in the case of Mai Linh express
(International University HCMC, Vietnam, 2014)Vietnam's transportation industry is more and more developing which gives the companies great chances for gaining the successes. Moreover, brand loyalty is a key success of every companies which helps them to build a strong ... -
The impacts of service quality, customer trust and perceived risk on customer loyalty - The case of UBER in HCM City
(International University - HCMC, 2016)The development of transportation and speed of technology with the globalization after participating in the WTO has brought Vietnam opportunities to chasing the civilization with new foreign providers together with the ... -
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)In the era of digital and technology 4.0, social media influencers have played a significant role in helping a huge number of businesses increase customers' awareness and brand recognition on the Internet. However, this ... -
Impacts of social networks on university selection of high school students - A study in the Southern area of VietNam
(International University - HCMC, 2017)Nowadays, student is described as digital natives who have worked in digital environment of most of their living (Marc Prensky, 2001). They are now having more opportunities to access to the great information resources on ... -
The impacts of television advesement of TH true milk on consumer buying behavior
(International University HCMC, Vietnam, 2014)This study was conducted to identify the impacts of television advertisement of TH True Milk on consumer buying behavior. Quantitative method was used with statistical techniques applied, including reliability test, validity ... -
Impacts of the board characteristics on firm performance - A study on non-financial firms in HOSE
(International University - HCMC, 2017)Corporate governance has been considered to be the most concern in firm development. Furthermore, board of directors have played the significant roles, which decide the corporate governing whether good or not. There are ... -
The Impacts Of Tiktok Video Content On University Students’ Attitudes And Usage Intention
(2022)TikTok is now one of the most popular, attractive social media platforms that have significant influence among young and adult users. With the rising of TikTok, followed by its effect on customer purchase behavior, this ... -
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ... -
The impacts of working capital management on profitability of wholesale firm-listed in Ho Chi Minh stock exchange
(International University - HCMC, 2017)Working capital play an important role in a company that managers must have knowledge in order to maximize their firm’s value. This study is aimed to explore the relationship between working capital and profitability of ... -
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ... -
Implications of employee satisfaction & employee competencies in HRM practices in small and medium sized enterprises- Case study Viet potential development corporation
(International University HCMC, Vietnam, 2011)Following the pressure of tough competition today, small-and-medium- sized enterprises (SMEs) in Vietnam is striving to be more competitive in the marketplace. Besides of financial and production ... -
Implimencation to a marketing strategy. A case of wild beach resort and spa
(International University HCMC, Vietnam, 2011)The purpose of this thesis is to suggest the recommendations in products and promotions for Wild Beach resort and spa that can be helpful in attracting customers’ awareness and increasing sales throughout the analysis of ...