Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1681-1700 of 2340
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Investigating factors behind consumer - buying behavior toward imported powdered milk for children under five years old in HoChiMinh city
(International University HCMC, Vietnam, 2012)After a storm of melamine and recently protein milk index is lower than the published standard, consumers are more and more careful when they choose powdered milk for their children.More especially, the Vietnamese ... -
Investigating factors behind consumers' attitudes towards imported powdered milk for pregnant women in Ho Chi Minh city
(International University - HCMC, 2017)The Vietnam dairy industry is a potential sector that shows unceasing growth over the past ten years; particularly milk powder segment. Foreign manufacturers have many opportunities to penetrate and invest in this market. ... -
Investigating factors contributing to young female fashion shopper's approach behavior response towards mall environment in HCMC
(International University HCMC, Vietnam, 2013)The primary objective of this study is to examine overall cognition of mall and apparel product quality and their interaction as well. The secondary one is to explore how the shopping mall’s environment ... -
Investigating factors that influence employee engagement - A case study of Duong Hung seafood limited company
(International University - HCMC, 2017)The mission of this project is to investigate the level of employee engagement toward Duong Hung Seafood Company. This research aim at examining factors that influence employee engagement and the level of influence of ... -
Investigating factors that influences undergraduates students' decisions on choosing a bank in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Banking industry is becoming more popular and developing about all quantity and quality services. Furthermore, many financial institutions and banks are efforting provide a lot of similar banking services to customers. The ... -
Investigating how customers respond to the sport sponsorship programs of Big Cola
(International University HCMC, Vietnam, 2013)Commercial sponsorship is currently one of popular forms of marketing communication. This is “an investment in cash or in – kind, in an activity in return for access to the exploitable commercial potential ... -
Investigating impacts of determinants on capital structure : A case study of listed companies of construction materials industry
(International University HCMC, Vietnam, 2013)This paper presents an investigation about impacts of determinants on capital structure of listed companies in construction materials industry, during the period of 2009 – 2012 on HOSE and HNX. Using quantitative method, ... -
Investigating market reaction to enterprise resource planning (ERP) system implementation announcements of companies listed on Ho Chi Minh stock exchange
(International University - HCMC, 2017)The Enterprise Resource Planning (ERP) system is an enterprise information system designed to integrate and optimize the business processes and transactions in a corporation. These business processes do include finance and ... -
Investigating psychological antecedents of compulsive buying - The case of clothing market in Ho Chi Minh city
(HCMC - International University, 2015)This study investigates the psychological antecedents of compulsive buying in clothing. Relying on the theories and previous researches, a model of three factors is proposed with Compulsive Buying is the dependent variable ... -
Investigating relationship between Korean celebrity involvement and Vietnamese fans destination perception
(International University HCMC, Vietnam, 2014)This study was conducted to exploring the influence of Korean stars to Vietnamese fans travel destination decision making process. This thesis argues that Korean celebrities can trigger the visiting Korea demand of Vietnamese ... -
Investigating the factors influencing on customer's buying decision toward convenience store in Ho Chi Minh city
(International University - HCMC, 2019)Convenience stores are a type of retail business and are a growing shopping trend. This research was conducted to evaluate factors affecting on customer’s buying decision toward convenience store; specifically, analyzing ... -
Investigating the factors of perceived brand foreignness and brand origin confidence on brand value - The case of purite' de provence
(International University - HCMC, 2017)The research is used to explore the factors related to the marketing strategy on choosing foreign brand image, which effect on the brand value. Furthermore, by the elements that defined the brand value, the researcher wants ... -
Investigating the factors that affect business students' attitudes towards sustainable business practices - The case of Vietnamese students
(International University - HCMC, 2016)This research‟s purpose is to enquire into the attitudes of business students toward sustainable business practices. The research‟s findings come from the analysis of 300 student‟s self-reported answers based on the ... -
Investigating the impact of banking diversification on efficiency : The case of Vietnamese commercial banks
(International University - HCMC, 2016)This research proposes the impact of diversification on banking efficiency in the context of 28 Vietnamese commercial banks during the period of 2007-2012. First, diversification is examined in three dimensions: assets, ... -
Investigating the impact of celebrity endorsements on customer using intention towards Zalo application
(HCMC - International University, 2015)The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry. Celebrity endorsement is a very popular mean of advertising nowadays in Vietnam. Marketers ... -
Investigating the impact of income structure on competitiveness and profitability - Evidence from listed commercial banks in southeast Asia
(HCMC - International University, 2015)Using data from annual report of listed commercial banks in Southeast Asia during the period of 2011 and 2014, this study examines the effect of income structure on profitability and competitiveness. The quantitative method ... -
Investigating the impact of psychological and behavioral antecedents on brand switching - The case of cosmetic brands in Ho Chi Minh city
(HCMC - International University, 2015)There has been little research on how factors influence the switching intention of customer, especially brand switching is an important topic in marketing literature. Usually, a strong brand not only needs to keep its ... -
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
(International University - HCMC, 2017)It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ... -
Investigating the influence of brand equity components on purchase intention of grabtaxi service - A case in Ho Chi Minh city
(HCMC - International University, 2015)The development of the transport vehicles has significantly increased for few years. Specifically, in current situation, the city center as large and populous as Ho Chi Minh City, travelling is the thing that people are ... -
Investigating the realtionship between sales growth and firm performance in perspective of finance and corporate governance : A study on Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2014)The thesis provides an initial quantitative assessment on the relationship between sales growth and performance in association with the investigation about the effects of cash flow, investment opportunities and corporate ...