Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1710-1729 of 2340
-
The investigation in multi-layered management - The case of food and beverage department of Intercontinental Asiana Saigon
(International University - HCMC, 2016) -
An investigation into factors that influence repurchase intention of premium quality paper the case of Paperone in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Nowadays, paper plays an important role in the office work in the world. They need paper to print out the documents, take note or keep hard copy. From this, we can know about the importance of paper in office work, especially ... -
An investigation into celebrity endoresement's impact on consumer's purchase intention - Case of Biti's hunter : A study in Ho Chi Minh City
(International University - HCMC, 2017)Celebrity endorsement is no longer an unfamiliar term to the marketing world, which has been developed throughout the years and become the most standout strategy among the others in the marketing and advertising world. ... -
An investigation into challenges of small and medium enterprises lending in commercial bank - The case of BIDV Binh Dinh
(HCMC - International University, 2015)It can be seen that the Vietnamese economy in the first decade of the 21st century has a significant development in the banking sector. Commercial banks represent a big role in this development. The banks’ capital rose ... -
An investigation into Comparing Returns generated by various Investment Strategies of Listed Companies on Ho Chi Minh Stock Exchange (HOSE)
(International University HCMC, Vietnam, 2013)This thesis is devoted to the comparison between Active and Passive Strategies - the two most popular strategies in stock markets. Each strategy has its own advantages and disadvantages. This research investigates ... -
An investigation into consumer's tendency to adopt financial services of mobile payment on smartphone
(International University - HCMC, 2019)In industry 4.0 era, the development of Information and Communication Technology (ICT), and e-financial was create a firm premise for the common of m-payment method in modern life. By combining the Technology Acceptance ... -
Investigation into consumers' purchase intention of counterfeit sporting goods through the theory of planned behaviors - A study in Ho Chi Minh city
(International University - HCMC, 2016)This study is conducted to investigate the factors that affect consumers’ purchase intention toward counterfeit sporting goods with the case in Ho Chi Minh city. Based on the Theory of Planned Behaviors and two extended ... -
Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
(International University - HCMC, 2018)Milk tea is not only a well-known drink among young people; it is additionally getting to be popular trend of drinking for all ages or social class. In fact, milk tea is represented to be the new modern life style. Milk ... -
An Investigation into Customer satisfaction and customer Loyalty on coffee products and services - A case of Porevol coffee shop in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This thesis is conducted with the purpose to measure the factors affect customer satisfaction and customer loyalty of take away coffee model business toward Porevol coffee shop in Ho Chi Minh City. The main ... -
An investigation into customers’ purchase intention toward counterfeit fashion products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This paper investigates the factors that influence on consumers’ attitudes toward non- deceptive counterfeit fashion products and behavioural intention to purchase them. The results show that brand image, ... -
An investigation into determinants of FDI inflows to ASEAN countries over the period 1997-2014
(International University - HCMC, 2016)Foreign direct investment (FDI) has become an important and irreplaceable factor in promoting economic growth, exporting activity and social development of host countries. As a result, the competition for FDI attraction, ... -
An investigation into establishing marketing plan for a tourism company : The case study of dolphin tourist
(International University HCMC, Vietnam, 2014)Vietnam tourism Market is developing in recent years, the number of tourists to Vietnam more and more increasing. Meanwhile, in the domestic tourism market, economic growth has created a powerful segment of the population ... -
An investigation into factors affecting customers' buying decision in cinema context
(International University HCMC, Vietnam, 2014)Cinema industry in Vienam has been growing strongly over the years with the quick expanding of movie theatres all over the country. Understanding customer behavior in choosing movies and the influential factors will not ... -
An investigation into factors affecting preference loyalty in electronic retailing business in VietNam - The case of Lazada VietNam
(International University - HCMC, 2017)This paper shares the purpose of identify the instruments and theirs level of influence to preference loyalty in online retailing business in the context of Vietnam, which is based on the practice of studying the case of ... -
An investigation into factors affecting the purchase intension for coffee among customers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)This resrearch was studied to investigate the factors affecting purchase intension of coffee brands. A study of customer in HoChiMinh City. Researcher has examined six factor affecting purchase intension of five coffee ... -
An investigation into impact facebook on purchase intention towards fashion items
(International University - HCMC, 2016)This study is aimed to examine factors affecting customer’s online purchase intention towards fashion items on Facebook. Researcher used The Technology Acceptance Model which suggests two main factors including Perceived ... -
An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
(International University HCMC, Vietnam, 2014)Advertising -
An investigation into the determinants of purchase intention of consumers towards counterfeit shoes in HCMC
(HCMC - International University, 2015)The research’s desired outcomes are to consider which of the social and personality factors have an impact on consumers’ attitude towards counterfeit shoes. The study explore the connection of consumers’ attitude, perception ... -
An investigation into TOEIC learners' need in Ho Chi Minh City
(International University - HCMC, 2016)Nowadays, the importance of English cannot be denied by young generation in Vietnam, especially students in every university. Recently, TOEIC Certification has become one of the most prevalent accreditation that not only ... -
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Purpose – This research aims to explore the influence of store attributes (SC) and hedonic shopping motivations on store choice behavior (SC) of consumers toward small home appliances. Design/methodology/approach – A sample ...