Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1817-1836 of 2340
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Measuring customer-based brand equity for B's Mart convenience store acquired from Family Mart
(HCMC - International University, 2015)M&A is known as Merger and Acquisition which has been so popular during this decade in Vietnam. In recent years, many M&A transactions occurred have significantly changed a lot in economic situation. This research was ... -
Measuring efficiency of listed commercial banks in Vietnam - An application of DEA and SFA approaches
(International University HCMC, Vietnam, 2014)Applying two methods of Data Envelopment Analysis (DEA) and Stochastic Frontier Analysis (SFA), this thesis has examined an analysis on the efficiency level of eight listed commercial banks on the two stock exchanges ... -
Measuring employee satisfaction: The case of KMS Technology Vietnam
(HCMC - International University, 2015)The purpose of this study is to research the level of satisfaction among software engineers – the case of KMS Technology Vietnam and how to apply Minnesota Satisfaction Questionnaire to measuring software engineers’ ... -
Measuring Performance Through Capital Structure: Evidence From The Banking Sector Of Vietnam
(2022)The financial sector's agency costs are determined by the capital structure of economic organizations and banks. This study scrutinized the influence of the capital structure on the financial performance of Vietnam's banks. ... -
Measuring service quality of terraverde Vietnam
(International University HCMC, Vietnam, 2012)Measuring service quality of terraverde Vietnam -
Measuring student satisfaction with the undergraduate program of the School of Business at International University
(International University HCMC, Vietnam, 2013)The purpose of this research is to measure the student satisfaction with the undergraduate program of the School of Business at International University. After that, based on the results, the researcher gives suggestions ... -
Measuring the after-sale service quality and examing its effects on the overall customer satisfaction at Honda auto dealers
(International University HCMC, Vietnam, 2014)In the current situation of strong competition in the automobile after-sale service in Vietnam, the study was conducted to measure the service satisfaction level at Honda authorized dealers, whereby the research findings ... -
Measuring the brand equity in cinema industry at Ho Chi Minh City: Case study of CJ CGV makes Megastar play in Vietnam
(HCMC - International University, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of CGV cinema and study the impacts of four related dimensions on brand equity. The reason is that brand equity ... -
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School
(International University HCMC, Vietnam, 2012)Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School -
Measuring the effect of country of origin on the purchasing intention for Korean cosmetic in Ho Chi Minh city
(HCMC - International University, 2015)To be attractive, people can spend big amount of money for the sake of taking care the beauty of face and skin by buying trusted cosmetics. In recently, Korean cosmetic is becoming more and more popular in Vietnam. People ... -
Measuring the effects of driver's organization commitment - A case study Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This research measures the effects of driver’s organizational commitment who are working in Ho Chi Minh city. Moreover, this research examines the impact of the six independent variables are technology innovation, risk, ... -
Measuring the impacts of electronic word-of-mouth on the consumer purchase intention in Ho Chi Minh city - A case study of online reviews and ratings of foody.vn
(HCMC - International University, 2015)Due to development of Internet around the world, e-commerce transactions are also developing. There are more and more people buy product and service via Website. To understand the major determinants of customers’ repurchase ... -
Measuring the influence of restaurant experience on positive electronic word-of-mouth (ewom) motivations - The case of Starbucks coffee in Ho Chi Minh City
(International University - HCMC, 2017)With the development of the Internet, social life has become an important part in daily life. People not only spread the information directly as usual but also share the information with each other through social media, ... -
Measuring the key dimensions of overall of brand equity of baskin robbins in Ho Chi Minh city
(HCMC - International University, 2015)Vietnam becomes an attractive market for franchise business recently with a lot of well-known foreign brands, especially US brands. The remarkable industries of US such as fast food and ice-cream focus on in Vietnamese ... -
Measuring the relationship between employee job satisfaction and employee engagement in industrial areas - Export processing Zones, HCMC
(International University HCMC, Vietnam, 2013)Measuring the relationship between employee job satisfaction and employee engagement in industrial areas - Export processing Zones, HCMC -
Measuring the relationship between service quality and customer satisfaction of human resource outsourcing at Le & Associates Corporation
(HCMC - International University, 2015) -
Mechanic clues vs. Humanic clues : Perception of young people towards service quality of fast food restaurant in Ho Chi Minh city
(International University - HCMC, 2017)Over the recent decades, the number of fast food restaurants in Ho Chi Minh city (HCMC) has been significantly increase due to the demand of customers, especially young people. Fast food restaurants nowadays offer so many ... -
Media-induced tourism: key factors in music video affect youth travel intention in Ho Chi Minh city
(International University - HCMC, 2017)The aim of this research is to identify which factors in music video affect youth travel intention after viewing it in Ho Chi Minh City. Quantitative method used primarily in this study including a number of statistical ... -
The Mediating Effect Of Employee Engagement On Working Innovative Behavior: The Case Study Of Generation Z In Vietnam
(2022-06)Employee engagement has become one of management's most popular themes. In less than a decade, dozens of studies and many meta-analyses on employee engagement have been published. However, there is limited study on ... -
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018)