Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Measuring the brand equity in cinema industry at Ho Chi Minh City: Case study of CJ CGV makes Megastar play in Vietnam
(HCMC - International University, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of CGV cinema and study the impacts of four related dimensions on brand equity. The reason is that brand equity ... -
Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School
(International University HCMC, Vietnam, 2012)Measuring the customer satisfaction of English training Center Ho Chi Minh City: The case of reliable English School -
Measuring the effect of country of origin on the purchasing intention for Korean cosmetic in Ho Chi Minh city
(HCMC - International University, 2015)To be attractive, people can spend big amount of money for the sake of taking care the beauty of face and skin by buying trusted cosmetics. In recently, Korean cosmetic is becoming more and more popular in Vietnam. People ... -
Measuring the effects of driver's organization commitment - A case study Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This research measures the effects of driver’s organizational commitment who are working in Ho Chi Minh city. Moreover, this research examines the impact of the six independent variables are technology innovation, risk, ... -
Measuring the impacts of electronic word-of-mouth on the consumer purchase intention in Ho Chi Minh city - A case study of online reviews and ratings of foody.vn
(HCMC - International University, 2015)Due to development of Internet around the world, e-commerce transactions are also developing. There are more and more people buy product and service via Website. To understand the major determinants of customers’ repurchase ... -
Measuring the influence of restaurant experience on positive electronic word-of-mouth (ewom) motivations - The case of Starbucks coffee in Ho Chi Minh City
(International University - HCMC, 2017)With the development of the Internet, social life has become an important part in daily life. People not only spread the information directly as usual but also share the information with each other through social media, ... -
Measuring the key dimensions of overall of brand equity of baskin robbins in Ho Chi Minh city
(HCMC - International University, 2015)Vietnam becomes an attractive market for franchise business recently with a lot of well-known foreign brands, especially US brands. The remarkable industries of US such as fast food and ice-cream focus on in Vietnamese ... -
Measuring the relationship between employee job satisfaction and employee engagement in industrial areas - Export processing Zones, HCMC
(International University HCMC, Vietnam, 2013)Measuring the relationship between employee job satisfaction and employee engagement in industrial areas - Export processing Zones, HCMC -
Measuring the relationship between service quality and customer satisfaction of human resource outsourcing at Le & Associates Corporation
(HCMC - International University, 2015) -
Mechanic clues vs. Humanic clues : Perception of young people towards service quality of fast food restaurant in Ho Chi Minh city
(International University - HCMC, 2017)Over the recent decades, the number of fast food restaurants in Ho Chi Minh city (HCMC) has been significantly increase due to the demand of customers, especially young people. Fast food restaurants nowadays offer so many ... -
Media-induced tourism: key factors in music video affect youth travel intention in Ho Chi Minh city
(International University - HCMC, 2017)The aim of this research is to identify which factors in music video affect youth travel intention after viewing it in Ho Chi Minh City. Quantitative method used primarily in this study including a number of statistical ... -
The Mediating Effect Of Employee Engagement On Working Innovative Behavior: The Case Study Of Generation Z In Vietnam
(2022-06)Employee engagement has become one of management's most popular themes. In less than a decade, dozens of studies and many meta-analyses on employee engagement have been published. However, there is limited study on ... -
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018) -
Method to motivate employees at Tien Hung trading corporation
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this thesis is to know more about the policy, performance of the company, and then figure out the factors that affect on the motivation of employees at Tien Hung Trading Corporation. After that, I can have ... -
Microfinancing patterns and practices : from global approach to local recommendations for Vietnam
(International University Ho Chi Minh City, Vietnam, 2010)Vietnam is a developing country with more than half of population living in rural areas and under the poverty line. As past valuable experience from other countries, the Vietnam government has implemented microfinance ... -
Millennials' affection for fake-shion
(International University - HCMC, 2016)In recent years, the physical and mental life of the people are improving, fashion items has become an interested problem. The emergence of luxury fashion products with diverse style and designs can solve all consumers’ ... -
Mobile advertising attitudes toward in-app display advertising
(International University - HCMC, 2017)The purpose of this study is to determine factors affect attitudes toward In-app display advertising. A conceptual framework was developed based on previous research considering the influence of precedent factors (including ... -
Mobile Users' Attitudes toward Mobile Advertising in Vietnam: A Study of Mobile Web Display Advertising and Mobile App Display Advertising
(International University HCMC, Vietnam, 2013)The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. Mobile web and mobile application has become a potential ... -
Modeling altman's credit risk model for more applicable in Vietnam
(International University HCMC, Vietnam, 2009)Altman Credit risk model is a function to measure the borrowers’ probability of bankruptcy in 2 years, thus it affects to bank’s approving for loans application. There are 3 functions, for manufacturing industry, for ... -
The moderating effect of board diversity on the relationship between board characteristics and firm performance - Empirical study of Vietnamlisted companies
(HCMC - International University, 2015)This study has two main substantial targets and one of them is the examination of the relationship between the board of director characteristics namely, Board size, Board independence, Board meeting and firm performance. ...