Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 2198-2217 of 2340
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A study on the quality of gym and fitness service at centers and clubs in Ho Chi Minh City
(International University - HCMC, 2016)The purpose of this study is to research different opinion about service quality of different groups of people in 2 kinds of fitness center in Ho Chi Minh City which are high quality centers and medium size quality ... -
A study on the relation between tourist revisit intention and its determinants - The case of Ho Chi Minh city
(International University - HCMC, 2017)In the recent years, the role of customer loyalty has greatly increase in importance in both academic researches and practical applications in the field of economics. And with Tourism being no exception to that trend, ... -
A study on the relationship between employee engagement and emotional intelligence of leaders in domestic construction companies: The case of Hoa Binh corporation
(International University HCMC, Vietnam, 2014)Emotional intelligence has become an emerging topic in the recent academic researches of the leadership field. To follow that trend, this research was conducted to study about the application of emotional intelligence in ... -
The study on the satisfaction of foreigner tourists for tourism service quality in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The present empirical study focuses on identifying key factors that have influences the satisfaction of foreigner tourists for tourism service quality in Ho Chi Minh City. Identifying the factors that affect ... -
A Study On Using Food Delivery Application In The "New Normal" In Ho Chi Minh City
(2022)Purpose – The study aimed to determine the factors affecting the satisfaction and behavior intention of consumers towards using online food delivery after customer sentiment and living condition were heavily changed by the ... -
A study on Vietnamese youth's permission for SMS advertising : The case of youth in HCM city
(International University HCMC, Vietnam, 2013)Purpose – The study aims to better understand customer’s views about SMS advertisements; at the same time, to examine influencers on permission for SMS advertising that developed in theoretical model ... -
Studying consumer buying behavior at supermarkets in HCMC: A comparision of Co.opmart Nguyen Kiem and Big C Hoang Van Thu
(International University HCMC, Vietnam, 2011)Vietnam retailing industry is one of attractive markets in the world. Nowadays, many foreign retailers has been investing and challenging domestic retailer that bring to Vietnam’s retail market more ... -
Studying customers' usage intention towards e-shopping sites : The case of Zalora VietNam
(International University HCMC, Vietnam, 2013)Nowadays, to keep pace with global trend, an e-commerce industry is gradually being formed in Vietnamese market. The fact that international e-shopping service providers jump into the market and ... -
Studying of factors affect inventory level in Unilever VN
(International University HCMC, Vietnam, 2010)The thesis is planned to gain the valuable insight about the inventory situation of “Washing powder” category in Unilever Vietnam through researching: factors that affect the inventory level and the correlation level ... -
Studying the impact of charity guilt appeals advertising in TVC on consumer's purchasing intention
(International University HCMC, Vietnam, 2012)Advertising is one of wonderful marketing tools that can help businesses bring their essences to customer in the fastest way. Thus, it has been effectively used and continuously exploited. Of all various appeals that can ... -
Studying the impact of humor appeal in TVC on consumer's attitude towards beer brand: The case of Heineken beer
(International University HCMC, Vietnam, 2012)Advertising nowadays is not simply a tool to increase sales for any products, but it is also an effective way producers in all over the world use to communicate to their target customers by delivering their products’ ... -
Studying the influence of Korean wave on young customers' needs satisfaction for fashion clothing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)The primary objective of this study is to investigate the factors that influence on young residents’ need satisfaction for fashion clothing by Korean Wave and find out recommendations for fashion industry in Vietnam. The ... -
Studying young audiences' attitudes (age from 16 to 35) toward television advertainment of Vinamilk fresh in urban district of HCMC
(International University HCMC, Vietnam, 2013)Advertising is one of wonderful marketing tools that help businesses create the customers’ awareness toward their brand. It has been effectively used and continuously exploited. Because of the social context ... -
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ... -
The success and failure affordable luxury strategy for low-cost-carries
(International University - HCMC, 2017)A low-cost carrier (LLC) or budget airline is an airline that generally has lower fares and fewer comforts. In order to make up for revenue lost in decreased ticket prices, the airline usually charge for extras like food, ... -
Suggestions on new market penetration marketing strategies : The case of Thai Binh shoes
(International University HCMC, Vietnam, 2011)Thai Binh Shoes (TBS) has been a footwear manufacturer for export since 1992. The enterprise specializing in sport shoes, hiking shoes and sport sandals has become the trustworthy footwear producer for such well-known ... -
Suggestions to improve consumption of products of SABECO in Cambodia
(International University HCMC, Vietnam, 2010)With the information available from interview with SABECO, Cambodia consumer, BPC Trading Company’s specialist , the internet, newspaper; my knowledge after four years studying in International University; ... -
Sustainability reporting practice in Vietnam: Case study of Bao Viet Holdings and Vietnam dairy products joint stock company
(HCMC - International University, 2015)The aim of this paper is to understand the sustainability reporting practices in Vietnam by through the case of Baoviet Holdings and Vinamilk. Sustainability information is acquired from annual reports from 2008 to 2011, ... -
Switching cost and customer retention in mobile network market in Ho Chi Minh City
(International University - HCMC, 2017) -
Systematic risk and firm specific factors : Evidence from real estate industry in Vietnam
(International University - HCMC, 2015)This paper focuses on an analysis of the relation between systematic risk and unsystematic risk’s factors especially cash flow volatility. In a world, where information is costly, volatile cash flows create information ...