Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 532-551 of 2340
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Effect of after sale services on customer satisfaction and loyalty in automotive : The case of Haxaco in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)To be successful, organization must look into the needs and wants of their customer. Customer satisfaction is important because many researches have shown that customer satisfaction has a positive effect on organization‟s ... -
The Effect Of Audit Workload On Audit Quality: Evidence In Canada
(2023)The theory of information asymmetry suggests that there is an information difference between sellers and buyers. Management is believed to possess more comprehensive corporate information than outside investors as they ... -
The Effect Of Behavioral Factors On Individual Investor's Investment Decisions
(2023)This thesis investigates the influence of behavioral factors on individual investment decisions and the moderating effect of demographic characteristics on the stock market in Ho Chi Minh City. A sample of 400 individual ... -
The effect of behavioral factors on making investment decision & performance of university students in Ho Chi Minh city who are trading at Vietnam stock exchange
(International University - HCMC, 2019)In the process of making decisions, investors are accidentally affected by psychological factors. Therefore, a new branch of finance - behavioral finance has born and analytical these psychological deeply to explain unusual ... -
The Effect Of Board Independence On Corporate Investments Of Non-Financial Firms Listed In Ho Chi Minh Stock Exchange (HOSE)
(2023)This thesis studies the impact of board independence on corporate investments of non-financial companies listed on HOSE. For empirical analysis, this study examines the financial data of 344 public companies listed between ... -
The effect of board size and firm size on firm performance - Evidence from listed firms on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2019)This thesis analyses whether if board size and firm size can affect firm performance with the consideration of 248 firms on HOSE during the 5-year duration. The STATA software is used to conduct the test with the use of ... -
The effect of board's attributes on firm performance: Case in Ho Chi Minh Stock Exchange (HOSE)
(HCMC - International University, 2015)The main purpose of this study is to investigate the relationship between Board’s Attributes and Firm Performance, which the data is collected from 158 companies in HoChiMinh Stock Exchange in 2013. In addition, using this ... -
The effect of brand attitude and brand image on brand equity - The case of laptop brands
(International University - HCMC, 2016)The study aims to examine the effect of brand image and brand attitude toward brand equity. 263 questionnaires were distributed using convenient sampling to people currently using a particular laptop brand. Although the ... -
The effect of cash holdings on firm value an empirical study of construction industry
(International University - HCMC, 2016)This study tests the effect of cash holdings of cash holding on firm value in Vietnam construction industry during the period from 2008 to 2014. The result shows some statistical evidence about the concave relationship ... -
The effect of celebrity endorsement for soft drinks on consumers' purchase intention
(International University - HCMC, 2019)Celebrity image is utilized to advertise for a particular product for decades. There have been many studiers with various perspectives for the effectiveness of this kind of marketing activity, with many different outcomes. ... -
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ... -
The effect of celebrity endorsement on customers' attitudes, emotional, value and purchase intention toward a footwear brand
(International University - HCMC, 2018)As one of smaller players in leather footwear industry, Biti’s, a local manufacturer in Vietnam, faces fierce competition from many giants with global brand names such as Nike, Adidas, Puma and so forth. Biti’s has implemented ... -
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
(2023)This study examines the impact of celebrity endorsement on customers’ purchase intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case study. The study focuses on six key elements – attractiveness ... -
The Effect Of Contactless Services' Experiences On Customer's Pleasure, Service Quality, Perceived Value, Satisfaction And Repatronize Intention In Hospitality Industry
(2023)Companies and customers have been forced to adapt and use additional technical solutions like e-commerce, e-wallets, and QR codes since the epidemic began. Even amid lockdowns or travel restrictions, technology saves ... -
The Effect Of Corporate Culture And Structure On Knowledge Sharing: The Case Of Health And Beauty Retail Sector In Ho Chi Minh City
(2023)The goal of research paper is to look into the role which corporate culture and structure play in improving knowledge sharing among large-sized enterprises in the Health & Beauty retail sector in Ho Chi Minh city. This ... -
The effect of corporate glass ceiling on female employees positive mood and job performance - An empirical study in tourism industry in Ho Chi Minh
(International University - HCMC, 2017)“Glass Ceiling” is used to describe invisible barriers that prevent women from moving up to upple-level management. This research concentrates on exploring the obstacles women facing in their workplace in terms of management ... -
The Effect Of Corporate Governance Of Financial Distress: Evidence From Manufacturing Corporations In Vietnam
(2023)This study examines how corporate governance processes affect financial distress in Vietnam-based manufacturing enterprises. 129 Vietnamese HOSE producers registered between 2011 and 2018 were sampled to evaluate this ... -
The effect of country of origin and brand personality on consumer's purchase intention - Case of smartphone industry in Ho Chi Minh city
(HCMC - International University, 2015)In recent years, Country of origin has become as a key topic in marketing filed which has attracted much attention by marketing researchers. In fact, Country of origin has significant effect in consumer’s perception toward ... -
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ... -
The Effect Of Covid-19 On Intention To Travel During The Pandemic. The Case In Ho Chi Minh City (Vietnam)
(2022)In view of the prolonged situation of the Covid-19 epidemic worldwide, leaving many severe consequences for the economy, including the tourism industry, this study was created with the scope of Ho Chi Minh City, The city ...