Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Anh, Nguyen Hong"
Now showing items 1-9 of 9
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The effects of valuation model choice on target price performance - The case of Ho Chi Minh stock exchange
Tham, Tran Thi Vien (International University - HCMC, 2018)Our study is conducted to examine which factors influence on the selection of valuation model of analysts. The study focuses on the one of 3 biggest stock exchange in Vietnam, Ho Chi Minh Stock Exchange by collecting the ... -
Exploring the impact of social media brand communication on brand equity metrics through facebook in matchashop company
Quang, Ho Thanh (International University - HCMC, 2017)In recent years, accompanying to the explosion of the Internet, doing social media brand communication is as one of the most powerful marketing technique which can help business save a lot of money as well as targeting to ... -
Factors affecting customer purchase intention to plant and decoration product in Ho Chi Minh city
Phuc, Dang Hoan (International University - HCMC, 2017)This thesis topic combines two main parts for Startup purpose: that is general business plan description and research study conduct to test whether customer is willing to purchase company‟s product type or not. In the ... -
Factors affecting the VietNamese consumer purchasing behavior through E-commerce by studying its impact on online retailing industry
Gia, To The (International University - HCMC, 2017)This study has been analyzed with an aim of having examination about the determinants that take high effect on the online shopping behavior through purchasing online products in response to the E-Commerce world is seen ... -
Factors effect youtubers purchase intention to attend a youtube network - The case of Dien Quan network
Anh, Ha Bao Quynh (International University - HCMC, 2018)This study is to measure factors that effects youtuber purchase intention to attend a youtube network and with the case of Dien Quan Network. The research was done on 351 youtubers in Viet Nam. Cronbach’s Alpha was run to ... -
Financial reporting quality, debt maturity and investment efficiency - Evidence from Viet Nam
Anh, Nguyen Hong (International University - HCMC, 2019)The research conducts a quantitative assessment on the 0relation between financial reporting quality, debt maturity and investment efficiency of 66 Vietnamese listed firms on Ho Chi Minh Stock Exchange (HoSE) from 2007 to ... -
Impact of board characteristics, ownership structure, corporate social responsibility on firm performance in Vietnam consumer discretionary industry
Quan, Bui Xuan Nam (International University - HCMC, 2018)The objective of this study is investigate the impact of board characteristic, ownership structure and corporate social responsibility on firm performance. Specifically, the firm’s ownership structure is explained by 3 ... -
The impact of board of directors characteristics on firm performance of VietNam listed companies in the service sector
Hoa, Mai Le Quynh (International University - HCMC, 2017)This paper investigates the relationship between Board of Directors’ characteristics and firm performance of 21 service listed companies on Vietnam Stock Market (HNX & HOSE) between 2012 and 2015. The examined characteristics ... -
The influence of environmental stimuli on generation Z'S impulse buying behavior - An empirical study of hybrid convenience stores
Van, Tran Nam Dieu (International University - HCMC, 2018)This research examined the effects of information rate in hybrid convenience stores and PAD emotion states of Gen Z as a mediator on their impulse purchases. The S – O – R framework developed by Mehrabian and Russel 1974 ...