Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Anh, Phan Trieu"
Now showing items 1-20 of 21
-
Adoption of information system in Ho Chi Minh City small-and-medium sized enterprises
Tuan, Nguyen Duc Anh (International University - HCMC, 2017)Small-and-medium-sized enterprises (SMEs) serve a significant economic function in several countries, particularly Vietnam. Thus, necessity of adopting information and communication technology (ICT), particularly information ... -
Entrepreneurial intention among university students - The individualism/collectivism comparision between Vietnamese students and Japanese students
Thanh, Ha Thi Kim (International University - HCMC, 2019)This research examined the factors affecting the entrepreneurial intentions of university students and compare the different effect of culture on the intention. By using Theory of Planned Behavior, the antecedents of ... -
Evaluating determinants of customer satisfaction in aviation industry - Case study of Vietjet air joint stock company
Nhan, Truong Phuoc (International University - HCMC, 2019)Understanding customer expectation is a crucial need for the growth of the company. This is also true for airline industry. An airline can only maintain and develop its competitive advantages if passengers feel happy with ... -
Factors affecting expatriate adjustment in Vietnam
Dang, Nguyen Tran Dieu (International University - HCMC, 2019)Expatriate adjustment has been receiving more and more academic attention due to its increasing importance in globalization trend. There are many antecedents and outcomes of cross-cultural adjustment of expatriates. This ... -
Factors affecting the customer satisfaction and customer return intention toward ride-sharing services - The case of Uber in Ho Chi Minh city
Trong, Nguyen Minh (International University - HCMC, 2017)Since Uber came to Vietnam in 2014, it has created a new competition with traditional taxi companies as well as many debates about their operation in Vietnam. The rapid growth of Uber has taken the profits of others domestic ... -
The factors affecting the entrepreneurial intention of Vietnam national university students
Anh, Tran Phuong (International University - HCMC, 2018)In recent years, entrepreneurship has become a topic of interest in Viet Nam. The aim of this study was to identify the factors that affecting the entrepreneurial intention of students at National University. 316 students ... -
The factors impact on intention to use premium version of streaming music service
Thu, Luong Anh (International University - HCMC, 2019)This study is conducted to investigate the factors affecting on customer’s intention to use premium version of streaming music service based on the theory of planned behavior and two extended variables which are perceived ... -
Factors influencing the consumer's purchase intention toward long an's seedless lime - A study in Ho Chi Minh City
Thanh, Nguyen Le Viet (International University - HCMC, 2017)With the overall purpose of studying the customer behavior, this research was conducted to identify factors affect customer buying intention of Long An’s seedless limes in Ho Chi Minh city. Base on the model of buyer ... -
Free trade agreement and their controversial nature - Case study of the HongKong - Vietnam FTA
Chau, Do Thi Ngoc (International University - HCMC, 2019)The primary purpose of this research is to give an overall overview of the bilateral, economic, and external relations between HongKong and Vietnam by reflecting their positions in the international. In this case study, a ... -
The impact of energy label on customers purchasing intention for electronic products in Ho chi Minh city
Tuan, Le Nguyen Viet (International University - HCMC, 2019)Recently, electricity consumption in Vietnam has been accelerated rapidly during nearly decade. Power supply now becomes burden for electricity industry. Therefore, Vietnam has initiated energy labelling program promote ... -
The impact of gei on team effectiveness in organizations of HCMC
Khoi, Nguyen Anh (International University - HCMC, 2017)Emotional intelligence concept is becoming familiar with organizations or companies in term of human resources management. Moreover, when most of the tasks in the progress are done by groups or team so increasing team ... -
The impact of job stress on job satisfaction of pre-primary school teachers in Ho Chi Minh city
Hang, Nguyen Don Thanh (International University - HCMC, 2019)The objective of this writing is to indicate which factors potentially influence to Job Inconvenience of nursery teachers and indicates how strong they impact to them. Besides, the study involved in illustrating what is ... -
The impacts of search engine optimization on customer's search attention and perception - An experimental research
Minh, Nguyen Huu (International University - HCMC, 2019)Search engine optimization (SEO), an important part of the search engine marketing (SEM), has received lot of attention in many industries. However, it has rarely been examined from the customer’s viewpoint. The purpose ... -
Impacts of social networks on university selection of high school students - A study in the Southern area of VietNam
Ngoc, Tran Bao (International University - HCMC, 2017)Nowadays, student is described as digital natives who have worked in digital environment of most of their living (Marc Prensky, 2001). They are now having more opportunities to access to the great information resources on ... -
Imported bubble tea buying intention among young customers in Ho Chi Minh city
Tai, Tran Tuan (International University - HCMC, 2016)The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ... -
The influence of export marketing strategy on VietNam's dragon fruit export performance - A study in Long An and Tien Giang provinces
Phuong, Le Huynh Lan (International University - HCMC, 2017)With an aim to study the relationship between export marketing strategy and export performance of dragon fruit export enterprises, this thesis conduct the hypotheses The marketing mix elements test on the exporters of ... -
The influence of packaging design of beverage products under time pressure and involvement level on purchase decision of customers in Ho Chi Minh City
Dung, Dao Tien (International University - HCMC, 2017)The importance of packaging design is undeniable in fierce competitive environment today. Raising customer awareness of the brand is always one of the most desirable goals of any companies. And improving packaging design ... -
Positional advantage of learning orientation, market orientation and innovativeness for SMES in HCMC
Nhi, Le Tuyet (International University - HCMC, 2019)Recent research shows that market orientation, learning orientation, entrepreneurial orientation and innovativeness improving company performance has garnered great attention from many scholars in various studies. There ... -
A qualitative study of employee's perceptions towards work life balance and work alternative arrangements - At Intel products Vietnam
Quan, Huynh Duc Minh (International University - HCMC, 2018) -
The relationship between work ethics and employee job performance - A research on private kindergarten teachers in Ho Chi Minh city
Han, Hoang Ngoc (International University - HCMC, 2018)Kindergartens play an essential role in evolving children’s potential in the future according to experts. And in Vietnam, the government has been put out efforts to match the supply of schools, equipment as well as public ...