Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Duoc, Truong Quang"
Now showing items 1-10 of 10
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Evaluating the impacts of service quality on customer satisfaction and repurchase intention in fitness club - A case study of Thu Duc california fitness and yoga cente
Quynh, Nguyen Ngoc (International University - HCMC, 2018)The fitness industry tends to increasingly rise commonly, people now are concerned about enhancing their health and raising healthy lifestyle awareness. The demanding of workout and fitness spaces, with sufficient ... -
Factors affecting customer buying behavior of canmake cosmetic brand in Ho Chi Minh city
Nghi, Luong Chi (International University - HCMC, 2018)The beauty industry is one of the hottest industries the world. Nowadays in Vietnam, more and more foreign cosmetic brands are flooding into the market and gathering a large market share of this industry. Among such huge ... -
Factors influence on customers' behavioral intention for visiting shopping mall in HCM city
Y, Phan Ngo Nhu (International University - HCMC, 2019)The purpose “of this research is to analyze and find out which factors influence on customers‟ behavioral intention for visiting shopping mall in HCMC. There are two shopping malls which are Vincom center and Aeon mall, ... -
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
Tien, Le Minh (International University - HCMC, 2019)We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ... -
The impact of athlete celebrity endorsement of customer's attitude towards advertisment and attitude towards brand - Case study of LG oled TV's endorsement of Quang Hai in Ho Chi Minh, Vietnam
Hang, Tran Thu (International University - HCMC, 2019)This study is attempted to identify the major factors of athlete celebrity endorsement that have an impact on customers’ attitude towards the advertisement and attitude towards the brand, in regard to the case of LG OLED ... -
Investigating factors that influence employee engagement - A case study of Duong Hung seafood limited company
Phuong, Tran Ai (International University - HCMC, 2017)The mission of this project is to investigate the level of employee engagement toward Duong Hung Seafood Company. This research aim at examining factors that influence employee engagement and the level of influence of ... -
Investigating the factors influencing on customer's buying decision toward convenience store in Ho Chi Minh city
Tien, Nguyen Thi Thuy (International University - HCMC, 2019)Convenience stores are a type of retail business and are a growing shopping trend. This research was conducted to evaluate factors affecting on customer’s buying decision toward convenience store; specifically, analyzing ... -
An investigation into celebrity endoresement's impact on consumer's purchase intention - Case of Biti's hunter : A study in Ho Chi Minh City
Tam, Tran Nguyen Minh (International University - HCMC, 2017)Celebrity endorsement is no longer an unfamiliar term to the marketing world, which has been developed throughout the years and become the most standout strategy among the others in the marketing and advertising world. ... -
The study of service convenience influence on customer satisfaction & customer loyalty towards convenience store chains - The case of Circle K
Phuong, Ngo Hoai Tay (International University - HCMC, 2020)The development of technology and the improvement in life conditions of people have brought in shifts in the habit of purchasing over the time, including shopping for convenience goods with a variety of convenience store ... -
Using servqual model to get access to customer satisfaction - The case of ILA VietNam in HCMC
Trinh, Nguyen Dong (International University - HCMC, 2017)This research is carried out with the purpose to determine the impact of 5 different factors service quality and price fairness on customer satisfaction ILA – a language teaching center chain in Ho Chi Minh City. The ...