Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Huan, Vo Tuong"
Now showing items 1-6 of 6
-
Determinants of young consumer's purchase intention through live stream of social commerce sellers toward clothing products in Ho Chi Minh city - The case of Facebook live
Loc, Ong Ngoc (International University - HCMC, 2021)With the development of live streaming commerce, understanding how to live stream contribute to online purchasing becomes essential to social commerce. This paper aims to examine the factors affecting the young's consumer ... -
Exploring e-payment adoption in Ho Chi Minh city - The case study of MoMo e-wallet
Quan, Tran Hong (International University - HCMC, 2018) -
Factors affecting customer satisfaction and repurchase intention to e-wallet in Ho Chi Minh city - A case of Momo mobile money
Thao, Ta Minh (International University - HCMC, 2019)Nowadays, as people are more interest in social and environmental activities, corporate social responsibility (CSR) has basically been considered as a corporate issue. Researchers believed that CSR policies represent that ... -
Factors affecting entrepreneurial intention of students in International university - VNU HCM
Trang, Nguyen Thi Thuy (International University - HCMC, 2019)In recent year, the subject of entrepreneurship has become an important research field among economist and scholars. Entrepreneurship is seen as one of a most efficient way for economic growth and development. This study ... -
Factors influencing attitude and purchase intention toward mid-entry level luxury fashion products - An assessment on young generation in Ho Chi Minh city
Nhi, Vo Hong Yen (International University - HCMC, 2020)On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In order to draw attention of young people to engage in luxury fashion consumption, ... -
Satisfaction and expectation of young generation's influence purchase intention depend on degree of their loyalty toward a local clothing brand in Ho Chi Minh city
Quynh, Vu Nguyen Thu (International University - HCMC, 2020)The presence of local streetwear labels for the youth is growing exponentially in Ho Chi Minh City's major urban special areas as of late. For any case, there really is no research on this growing market field yet which ...