Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Lai, Vinh Phuc"
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Entrepreneurial Intention In University Students: Integrating Perceived University Support, Creativity And The Theory Of Planned Behavior
Dao, Thi Minh Anh (2022-06)This paper is implemented on the purpose of testing the factors leading to entrepreneurial intention among Vietnamese university students under the framework of the theory of planned behavior, including Perceived university ... -
Factors Affecting Young Customers Purchase Intention (Millennials & Genz) Towards Advertising On Tiktok: Focusing On Video Duration Under 30 Seconds
Duong, Phan Yen Linh (2023)As an application that attracts a large number of young people, especially those of the Millennials and GenZ generations, TikTok is a platform that opens up many new opportunities for marketers to get closer to potential ... -
Factors Influencing Cryptocurrencies Acceptance In Vietnam
Tran, Vuong Trieu (2023)In recent years, Vietnam has seen the rapid rise of blockchain and cryptocurrency, a disruptive technology that might change the financial industry. However, bitcoin acceptance has been slower than expected owing to a ... -
The Impact Of Brand Credibility Price Value Image, Customer Fulfillment On Customer Satisfaction And Purchase Intention Towards Fast Fashion Brands Among Vietnamese Millennials
Pham, Thi Thu Thao (2023)Many industries in Viet Nam consisting of the fashion sector, have been expanded by the trend of ongoing globalization integration as well as the growth of information technology in general and social networks in particular. ... -
Vietnamese Gen Z Consumers' Cognitive Attitude Of Brand Credibility With Respect To Celebrity Endorsement And Social Interactivity
Pham, Quy Luong (2022)With the advancement of technology, the marketing industry has experienced various major breakthroughs. Using celebrities to promote merchandises, or celebrity endorsement, has been a must-use strategy adopted by almost ...