Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Nguyen, Tan Minh"
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Examining The Mediating Role Of Organizational Reputation In The Relationship Between Employer Brand Attractiveness And Job Seekers' Intention To Apply - An Empirical Study
Nguyen, Tran Thanh Thao (2023)The purpose of this research is to evaluate the mediating effect of organizational reputation on the relationship between employer brand attractiveness and intention to apply. The significance of organizational reputation ... -
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
Phan, Ngoc Thuy Trang (2022-06)The development of social media platforms – especially TikTok has facilitated the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are ordinary consumers who post reviews about products after genuinely ... -
The Mediating Effect Of Employee Engagement On Working Innovative Behavior: The Case Study Of Generation Z In Vietnam
Dang, Ngoc Thao Vy (2022-06)Employee engagement has become one of management's most popular themes. In less than a decade, dozens of studies and many meta-analyses on employee engagement have been published. However, there is limited study on ... -
Perception Of Generation Z Towards Employee Engagement In Vietnam
Vu, Thuy Hai Dang (2022)Generation Z is emerging into the workforce and reshaping the organizational structure in Vietnam; however, little is known about their employee engagement – a factor that plays a key role in the success of any organization. ...