Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Electronic commerce"
Now showing items 1-7 of 7
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The Effect Of Electronic Word-Of-Mouth On Customer's Purchase Intention Among Tiktok Users
(2021)The scenario of the popularity of TikTok and the growing number of discussions about products or services has brought many new opportunities and challenges for the marketers. This study aims to investigate the influence ... -
Factors affecting student satisfaction in online shopping in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The purpose of this study is to examine the student satisfaction in HCM city on online shopping as well as to explore factors affecting their satisfaction by applying models developed by Sandra Forsythe, Chuanlan ... -
Factors influence on customers repurchase intention in customer to customer e-marketplace - The case of Shopee Vietnam
(International University - HCMC, 2018)Shopee is the leading e-commerce platform in Southeast Asia and Taiwan that provides online shopping service based on customer-to-customer (C2C) model. There are hundreds of new shops opened in Shopee every day due to low ... -
The influence of perception of students about online shopping retailers' ethics intention to purchase in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)In some last years, online shopping becomes a new and interesting phenomenon in Vietnam. Due to its big advantages for both buyers and sellers, purchasing through the Internet has ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)This study aims to analyze Gen Z consumers' purchase intentions for Vietnamese cosmetics in Ho Chi Minh City, identify key variables influencing these intentions, and offer marketing advice that takes the study's findings ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
(2023)Electronic word-of-mouth (eWOM) gives regular consumers more influence by enabling them to express their opinions about goods and services to complete strangers. Thus, There's tremendous research investigating the EWOM ... -
Understanding customer satisfaction toward online banking service in banking industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research is conducted in order to develop a model measuring service quality on online banking service, and study the impacts of the bank‟ online service quality on their customer satisfaction. The research has been ...