Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Management -- Marketing; Customer -- Relationship"
Now showing items 1-20 of 88
-
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)This study aims to examine the impacts of electronic word-of-mouth, perceived risk, motivation on destination image and visit intention of millennials living in Ho Chi Minh City. A valid sample of 275 respondents were ... -
Behavioral intention in revistiting hospital under the effect of expertise, reputation and service quality
(International University - HCMC, 2018)The well-noted extensive solution for strengthening the hospital’s obstacles from various perspectives are seeking in Vietnam context. Considering the foothold of medical industry formulated by government, the medical ... -
Choice factors and information sources when selecting a university - A demographic analysis
(International University - HCMC, 2021)Purpose: The university administrators and experts would be beneficial in planning customized ideas and accessing to informative sources due to the breadth and depth of knowledge in prospective student’ factors of choice. ... -
Complaint intention of consumers of canteen service in Vietnam - A case of IU Canteen
(International University - HCMC, 2017)In today economy, especially Vietnamese culture, people’s demand is higher and higher, but when they face a service incident, rather than coping with it, they tend to keep silent and walk away. Therefore, this research’s ... -
A consumer decision making model in automobile industry - Case study of pick -up truck market in Ho Chi Minh city, Viet nam
(International University - HCMC, 2018)The automotive industry is a key field that combines innovation, creativity, science, technology, ideas that bring dynamism to the economy, society and nations. According to Autotrader, new generation pickup trucks can ... -
Consumers perception, purchase intention and actual purchase behavior of organic food products - The case in Bien Hoa city
(International University - HCMC, 2019)This study aims to study how consumers’ perception of organic food’s health benefits, perception of organic food’s safety, perception of organic food’s environmental friendliness, and perception of organic food’s quality ... -
Craft-beer restaurants in Vietnam understanding consumer returning decision
(International University - HCMC, 2018)This research is aimed to explore and investigate the point of view of Vietnamese craft beer consumers about what would attract them to visit and return to a craft beer outlet. In a growing consumer market with high demand, ... -
CSR and customer loyalty: the roles of trust, satisfaction, customer identification with the company and service quality
(International University - HCMC, 2017)The food safety as well as environmental welfare nowadays concerns customers greatly. Given those issues, this thesis is conducted with the purpose of how CSR influence customer loyalty through mediating factors including ... -
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
(International University - HCMC, 2017)This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ... -
Determinants affecting consumer purchase intention on imported pharmaceutical products in Ho Chi Minh city
(International University - HCMC, 2017)The goal of this research was to explore the motivation of consumers to buy foreign medical products instead of local ones. Number of determinants influence consumer purchase intention. The findings suggest that consumers ... -
The determinants of customer intention to engage in negative electronic word of mouth - The case of grab service
(International University - HCMC, 2019)Grab lately has grown into a power in ride-hailing app industry in Vietnam with a large amount of vehicles. Paralleling with the development, Grab seems not to be able to control the service quality since an increasing ... -
Determinating critical factors to impulsive purchase - A case of lipstick products in Ho Chi Minh City(HCMC)
(International University - HCMC, 2017)This research studies about factors that have significant effect in impulsive buying behaviors with a special reference of lipstick. A survey to collect data was conducted in Ho Chi Minh City with 330 samples with 304 ... -
The effect of celebrity endorsement on consumer purchase intention - A case of O'star using Son Tung M-TP
(International University - HCMC, 2018)The research in this paper is about the effect of celebrity endorsement on consumer purchase intention: a case of o’star using Son Tung M-TP. In spite of potential risks when using celebrity in a marketing plan, the method ... -
The effect of country-of-origin and country image on customer's purchase intention for functional food and dietary supplement product in Vietnam
(International University - HCMC, 2017)Nowadays, Vietnamese people are changing their living habitat including nutrition and diet toward a healthier, neater and more convenient style, so the demand for functional food and dietary supplement increased remarkably. ... -
The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
(International University - HCMC, 2017)Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ... -
The effect of financial reporting quality to investment efficiency - Experiment from listed firms on HOSE from 2013 to 2017
(International University - HCMC, 2018)The experiment is constructed according to the sample of 75 companies that are provided in Ho Chi Minh Stock Exchange (HOSE).The relationship between financial reporting quality (FRQ) and investment efficiency is examined ... -
The effect of foodie apps on customer's purchase decision - An analysis of restaurant attributes data, online reviews, sales promotion and application quality
(International University - HCMC, 2018)The development of e-commerce market had brought many large potential and opportunities to all industries, especially food and beverage industry in Vietnam. The birth of Foodie Applications has not only helped people take ... -
The effect of relationship marketing on customer loyalty - A case study about Starbucks in Ho Chi Minh city, Vietnam
(International University - HCMC, 2017)This research is carried out to examine four main factors of relationship marketing affecting on the customer loyalty in Starbucks, HCMC, Vietnam and discover the relationship of it towards customer satisfaction. Structured, ... -
The effect of retailer service quality on store loyalty - A case of Lotte mart in Ho Chi Minh city, VietNam
(International University - HCMC, 2017)The research aims to identify and evaluate the factors of service quality affecting on the store loyalty of LOTTE Mart. More specifically, it finds the answer for the question of whether the proposed retail service quality ... -
Effect of service quality and product quality on customer loyalty - The case of Dien May Xanh retail in Ho Chi Minh city
(International University - HCMC, 2017)study aims to identify factors impacting on the two level of customer loyalty (customer loyalty to store and customer loyalty to staff at Dien May Xanh retail Ho Chi Minh City. For this purpose, customer loyalty to staff ...