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Now showing items 81-90 of 209
The relationship between liquidity and stock returns : A case study of listed firms on Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2014)
With the overall purpose of studying the relationship between liquidity and
stock returns in Vietnam during the period from 2008 to 2012, this thesis used Ho Chi
Minh Stock Exchange Stock as a case study to examine whether ...
The influence of brand equity on consumer resposes toward Cho Gao Blue dragon brand
(International University HCMC, Vietnam, 2014)
Nowadays, brand equity has emerged as a key concept of brand management, as
well as in business practice and academic research. According to Keller, (1993),
Srivastava and Shocker (1991) brand equity can affect future ...
The impact of service quality, brand image on customer satisfaction - The case of Agribank Cam Ranh
(International University HCMC, Vietnam, 2014)
Customer satisfaction has been one of main concerns of service sector, especially
in banking. To maintain existing customers and attract new ones, besides building reliable
brand name, banks now have to offer best quality ...
How consumer lifestyles affect purchasing behavior: Evidence from online shopping in Vietnam
(International University HCMC, Vietnam, 2014)
Consumer behavior
The study of the factors affecting customer satisfaction of take away coffee in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Introduce to Viet Nam since 2004, but unstill 2013 take away coffee is
blooming in HCMC create a vibrant and competitive market. 2012 and early 2013 can
be considered a period when Vietnam have access to a large variety ...
Tourist value and expectatiobs toward plexible tours service - building a re-feasible business plan
(International University HCMC, Vietnam, 2014)
As you know, a business start-up needs to have a successful business plan. Before
building a business plan, the vendors must understand deeply consumer behavior because
this is the only way to realize their customers’ wants ...
The impacts of service quality on brand loyalty in the case of Mai Linh express
(International University HCMC, Vietnam, 2014)
Vietnam's transportation industry is more and more developing which gives the
companies great chances for gaining the successes. Moreover, brand loyalty is a key
success of every companies which helps them to build a strong ...
Impact of agency cost on firm performance : Case of listed firms on Ho Chi Minh city stock exchange (HOUSE)
(International University HCMC, Vietnam, 2014)
This research focuses oninvestigating how agency costs influence firm
performance. The research purpose is specifically to test the agency theory based on the
empirical data from Hochiminh City Stock Exchange (HOSE). The ...
A study on factors affecting employee motivation in Vinamilk Can Tho company
(International University HCMC, Vietnam, 2014)
Motivation is an essential tool in managing employees. In developed
countries like United Stated or England, managers value motivational approaches
seriously because it affect company daily operation. Workers or employees ...
Investigation of factors affecting consumer store choice toward small home appliance products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Purpose – This research aims to explore the influence of store attributes (SC) and
hedonic shopping motivations on store choice behavior (SC) of consumers toward small
home appliances.
Design/methodology/approach – A sample ...