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Now showing items 101-110 of 208
The influence of online customer review on purchase intention - The case of Agoda
(International University - HCMC, 2019)
This research aims to puzzle out the extent to which the attributes of the
online customer review (OCR) (i.e., quality, credibility, and sidedness) can induce the
possibility to adopt the OCRs’ information, and consequently, ...
Are market efficiency anomalies still alive? - An investigation of seasonal effects on Ho Chi Minh stock exchange
(International University - HCMC, 2019)
As an emerging market, Viet Nam stock market would be a colorful situation which makes many researchers have attempted to find whether it is under the week form efficiency or not. Therefore, empirical testing of market ...
Apply DEA model and grey theory to evaluate companies performance and raise opportunities in strategic alliance of the plastic industry in Vietnam
(International University - HCMC, 2019)
In the plastic industry in Vietnam, an important issue becomes increasing productivity performance and sustainable development. This research builds upon a current Data Development Analysis method which helps companies ...
Determinants of job satisfaction and engagement - A study of hospitality employees in Ho Chi Minh city
(International University - HCMC, 2019)
Working in the hospitality industry nowadays is no longer a
new trend of career. Although workers in this field are required lots of
special characteristics such as having strong control of pressure, time
management, ...
Film-induced tourism - The case of Vietnam
(International University - HCMC, 2019)
The purpose of this paper was to identify the determinants of Vietnamese’s intention to travel domestically after watching Vietnamese TV dramas or movies. This research was mainly used as a quantitative method, including ...
Social capital dimensions affecting on knowledge sharing attitude and quality - The case of Ho Chi Minh city
(International University - HCMC, 2019)
As remaining knowledge contributes to the companies' stable development, knowledge management has become a critical concern to many modern managers. In this research, knowledge sharing will be studied on two aspects: ...
Industry concentration and corporate investment - Evidence from Vietnam
(International University - HCMC, 2019)
Vietnam's first share issuance market (IPO) reached US $ 4.5 billion in 2018, as of mid-November. According to data from global audit firm Deloitte, the total capital that Vietnamese enterprises mobilized through IPO this ...
Do sell-side analysts exhibit differential forecasting accuracy ? - The case of top securities companies in Vietnam
(International University - HCMC, 2019)
Analysts’ equity researches can provide investors with informative updates
that may eventually results in valuable recommendations for futures gain (or loss
aversion). Lots of studies around the world has been carried ...
Industry concentration and corporate investment - Evidence from Vietnam
(International University - HCMC, 2019)
I notice that there is a positive momentum between product market competition and joint venture but not clear between product market competition and corporate investment applying a piece of Vietnamese companies within the ...
The effect of celebrity endorsement for soft drinks on consumers' purchase intention
(International University - HCMC, 2019)
Celebrity image is utilized to advertise for a particular product for decades. There have been many studiers with various perspectives for the effectiveness of this kind of marketing activity, with many different outcomes. ...