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Corporate social responsibility effects on corporate image and customer behaviors in the telecommunication industry in Ho Chi Minh city
(International University - HCMC, 2019)
Nowadays, as people are more interest in social and environmental activities, corporate social responsibility (CSR) has basically been considered as a corporate issue. Researchers believed that CSR policies represent that ...
Free trade agreement and their controversial nature - Case study of the HongKong - Vietnam FTA
(International University - HCMC, 2019)
The primary purpose of this research is to give an overall overview of the bilateral, economic, and external relations between HongKong and Vietnam by reflecting their positions in the international. In this case study, a ...
Factors affect job engagement of employees in the public sector
(International University - HCMC, 2019)
In recent years,the lack of employees, especially high skill employees is becoming an important issue. This topic is discussed in both workplace and society. In this article, employee refers to the staff who work in the ...
The relationships of cash conversion cycle with liquidity, invested capital and firm performance - An empirical investigation of Vietnamese manufacturing firms
(International University - HCMC, 2019)
The main purpose of this research is to examine the relationship between cash conversion cycle with levels of liquidity, invested capital, and performance in manufacturing firms over time. Our dataset ranges from 2014 to ...
Factors influencing consumer's intention toward a local brand - A study of Vinfast
(International University - HCMC, 2019)
Nowadays, automobile industry, is really potential and competitive in Vietnam. To attract more customers to engage and buy the Vietnamese brand is the difficult mission. Therefore, it is necessary to conduct a thesis related ...
The factors impact on intention to use premium version of streaming music service
(International University - HCMC, 2019)
This study is conducted to investigate the factors affecting on customer’s intention to use premium version of streaming music service based on the theory of planned behavior and two extended variables which are perceived ...
An investigation of factors impacting generation Z'S career choice intention
(International University - HCMC, 2019)
The paper is aimed to investigate the factors impacting career choice intention of Generation Z as a supportive information for human resource in Vietnam for future recruitment. The study is conducted by quantitative ...
Determinants of credit card debt of young adult in Ho Chi Minh city
(International University - HCMC, 2019)
The target of this study is to find out about the affection of factors on credit card debt. Although there were several findings similar to this but in different context so this study is to adapt those previous findings ...
Factors affecting the intention of white-collar employees to use e-wallet - Case in Ho Chi Minh city, Vietnam
(International University - HCMC, 2019)
In this 4.0 era, technology is everywhere and innovation is a must for this “movement and development” life. Lately in Vietnam, there‟s a booming of E-Wallet - cashless payment - in which it‟s doubling in value as compared ...
Factors affecting brand loyalty toward fast fashion industry - Case of millennials in Vietnam
(International University - HCMC, 2019)