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Factors affecting customers intention toward cosmetic online purchase - A study of Vietnamese consumers
(HCMC - International University, 2015)
Online shopping as the development of Internet not merely quickly takes it role
to the success of several online vendors but also gives customers a new shopping habit
which allows customers a more convenient way to search ...
Factors affecting international tourists' perceived service quality and return intention: A study in Ho Chi Minh City
(International University - HCMC, 2016)
The problem with Vietnam‘s tourism industry is that visitors no longer interest in coming back after the first visit. This research aimed to measure key factors affecting perceived service quality of international tourists' ...
Determine to liquidity of Vietnam listed banks
(International University HCMC, Vietnam, 2012)
Liquidity risk is the risk occurred when banks don‟t have ability to supply
cash for immediate liquidity needs; or having sufficient capacity but with high costs.
It happens when banks lack ability to pay ...
Distribution channel assessment of vinacafe Bien Hoa JSC: Certain recommendations for improvement
(International University HCMC, Vietnam, 2012)
Research Subjects: Manufacturer, Distributor and within BH city.
Due to the restriction on data availability and the research topic, this thesis will focus on the data listed on Vinacafe JSC’s annual reports from ...
Factors affecting brand loyalty among young peoplein their choice of sport shoes brands in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
This study was conducted to identify factors influencing brand loyalty among
young people in their choice of sports shoes brands in Ho Chi Minh City. Based on
varieties of previous researches, the model of this study has ...
The determinants of corporate cash holdings : The evidence ffrom listed companies on Ho Chi Minh stock exchange (HOUSE)
(International University HCMC, Vietnam, 2014)
This paper studies the determinants of corporate cash holdings. It uses data of
99 firms listed on Ho Chi Minh Stock Exchange to find out the effects of seven firms
characteristics (cash flow, capital expenditures, growth ...
Factors affecting consumers' purchase intention towards safe vegetable in supermarkets in Ho Chi Minh City
(International University - HCMC, 2016)
Determinants of dividend policy - The impact of ownership structure on dividend policy of contruction material industry in Hose and HNX
(International University - HCMC, 2016)
This study examines the impact of ownership structure on dividend policy of construction material listed firms on Ho Chi Minh Stock Exchange (HOSE) and Hanoi Stock Exchange (HNX) over the period of 5 years from 2010 to ...
The effect of television commercial on customers purchase intention : Case study of milk industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, television commercial is one of useful marketing strategies that can
help companies and producers bring their product to customers in the fastest
way. However, there are a lot of factors of television can impact ...
Effects of english proficiency on student academic performance at International University
(International University HCMC, Vietnam, 2014)
The research is conducted to identify the effects of English proficiency on IU
student academic performance which is calculated by General Point Average (GPA). The
result of this research to find out those effects and the ...