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Now showing items 1631-1640 of 1866
Culture dimensions and ambidexterity: does it trigger innovation? - An empirical of higher education level in HCM City
(International University - HCMC, 2017)
Research aims to examine the relationship between culture dimensions defined by Hofstede and innovation practice through a mediated variable called ambidexterity by structural equation modeling approach. Organization ...
The impact of online features on middle-aged user acceptance of E-commerce stories- A study in Ho Chi Minh City
(International University - HCMC, 2017)
With the rapid growth of today's trends in the world, Internet-based technology has become more important than ever before. One of the most promising formats is shopping online, known for trading products and services via ...
Motivation factors for earnings management of VietNam listed firms in food and beverage sector
(International University - HCMC, 2018)
Earnings management has been a topic that is extensively discussed in literature history regarding a variety of aspects having been examined. The aim of this study is to investigate one of those namely the motivational ...
The linkage between firm market power and the proportion of idiosyncratic volatility to total risk - A study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2018)
This paper investigates the linkage between the firm market power and the ratio of idiosyncratic volatility to total risk for a number of listed companies on Ho Chi Minh Stock Exchange (HOSE) during the 5-year period ...
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
(International University - HCMC, 2018)
The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ...
A study on migration in television broadcasting service switching intention to cable television - A case of Ho Chi Minh city
(International University - HCMC, 2018)
Purposes – Through literature review exploring characteristics and switching behavior in service providers, especially in broadcasting and telecommunication industry, this paper finds the direct and indirect effect of push, ...
Business analysis and valuation - The case of FPT telecom john stock company (FOX)
(International University - HCMC, 2018)
The relationship between work ethics and employee job performance - A research on private kindergarten teachers in Ho Chi Minh city
(International University - HCMC, 2018)
Kindergartens play an essential role in evolving children’s potential in the future according to experts. And in Vietnam, the government has been put out efforts to match the supply of schools, equipment as well as public ...
The study of values, satisfaction, and destination loyalty - A case of trekking tourism in Viet Nam
(International University - HCMC, 2018)
In this study, the six factors that is considered to have impact on the satisfaction and loyalty of trekking tourists in Vietnam have been determined and the relationship among these contexts. A five-point Likert scale ...
Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
(International University - HCMC, 2018)
The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ...