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Factors affecting audience intention to watch celebrity live-stream sponsored by brands - Case study of singer Khoi My live-stream sponsored by Yomost on facebook live
(International University - HCMC, 2019)
We are living in an age when live stream has become trending in the digital marketing industry. Thanks to the introduction of Facebook Live and a number of competing social media platforms, brands are trying their best to ...
Foreign institutional ownership information asymmetry and firm value - Empirical study from Korea
(International University - HCMC, 2019)
This paper examines the effect of foreign institutional ownership and information asymmetry on firm value for a sample of 15,618 firm-year observations of Korean listed companies for the period from 1988 to 2017 and finds ...
The influence of online store beliefs on consumer in online impulse buying
(International University - HCMC, 2019)
Determinants of banks profitability - A case of Vietinbank
(International University - HCMC, 2019)
The objective of this study is to determine the factors that affect the profitability of
VietinBank in the period of 2010-2017. Within the scope of this study, the focus is mainly
on the impact of factors from the two ...
Factors affecting repurchase intention of airbnb's customers - A case of travelers to Ho Chi Minh city
(International University - HCMC, 2019)
The concept of “sharing economy” or “peer-to-peer economy” has become more popular than ever which provides end-users to be able to start a business or leverage their personal income with their own assets that vary from ...
Buyer supplier relationship : The impacts of sustainable supplier management, green design, and firm performance - An empirical study in Vietnam from the buying firm's perspective
(International University - HCMC, 2019)
This paper aims to explore the causal relationships between four dimensions of sustainable supplier management (sustainable supplier selection, sustainable supplier collaboration, sustainable supplier development, sustainable ...
Evaluating determinants of customer satisfaction in aviation industry - Case study of Vietjet air joint stock company
(International University - HCMC, 2019)
Understanding customer expectation is a crucial need for the growth of the company. This is also true for airline industry. An airline can only maintain and develop its competitive advantages if passengers feel happy with ...
Factors affecting customer satisfaction and repurchase intention to e-wallet in Ho Chi Minh city - A case of Momo mobile money
(International University - HCMC, 2019)
Nowadays, as people are more interest in social and environmental activities, corporate social responsibility (CSR) has basically been considered as a corporate issue. Researchers believed that CSR policies represent that ...
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)
Along with life simultaneous changes, the fashion industry shows no
difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the
concerns toward the environment have not been addressed within ...
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
(International University - HCMC, 2019)
Along with life simultaneous changes, the fashion industry shows no
difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the
concerns toward the environment have not been addressed within ...