Search
Now showing items 1-10 of 234
Identity representation in customization : A case of Nike shoes
(International University - HCMC, 2017)
Customization has been well-studied in perspective of manufacturers in the context of developed countries, however, are not well-explored in developing countries like Vietnam. The present research was conducted to address ...
An exploration of passengers' preferences for choosing bus as their means of transport
(International University - HCMC, 2017)
The purpose of this research is to find out why do citizens of HCMC prefer
private to public transport and what needs to be improved to increase usage rate of public
transport. Accordingly, in-depth interviews with 20 ...
The effect of relationship marketing on customer loyalty - A case study about Starbucks in Ho Chi Minh city, Vietnam
(International University - HCMC, 2017)
This research is carried out to examine four main factors of relationship
marketing affecting on the customer loyalty in Starbucks, HCMC, Vietnam and
discover the relationship of it towards customer satisfaction. Structured, ...
The relationship between employees' perception of corporate social responsibilities and the role behaviors at Bosch Vietnam Co., LTD
(International University - HCMC, 2017)
Corporate Social Responsibility (CSR) is referred to voluntary actions and behaviors a corporation invest its resources into in order to enhance the welfare of the society. Because of its importance on the reputation and ...
Marketing mix influencing on young consumer's purchase intention toward handmade cosmetics
(International University - HCMC, 2017)
This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ...
Financial reporting quality, free cash flow and investment efficiency : A study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2017)
Testing the relationship between financial reporting quality and investment efficiency is a main purpose of this research with the data of 208 firms is collected from 2013 to 2015. With the results of this panel data, the ...
Effect of service quality and product quality on customer loyalty - The case of Dien May Xanh retail in Ho Chi Minh city
(International University - HCMC, 2017)
study aims to identify factors impacting on the two level of customer loyalty (customer loyalty to store and customer loyalty to staff at Dien May Xanh retail Ho Chi Minh City. For this purpose, customer loyalty to staff ...
How capital structure link to ownership structure and affect firm performance - Case study for companies listed on hose from 2011 to 2015
(International University - HCMC, 2017)
With the main motivation from the limitation of empirical research on ownership structure and capital structure in developing country, especially in Vietnam, this thesis was conducted on listed firms included in top VN100 ...
CSR and customer loyalty: the roles of trust, satisfaction, customer identification with the company and service quality
(International University - HCMC, 2017)
The food safety as well as environmental welfare nowadays concerns customers greatly. Given those issues, this thesis is conducted with the purpose of how CSR influence customer loyalty through mediating factors including ...
The relationship between foreign ownership and stock return volatility - Evidence in VietNam
(International University - HCMC, 2017)
The study investigates the relationship between foreign ownership and stock return volatility in Vietnam. The data consists of 247 non financial firm listed on Ho Chi Minh Stock Exchange from 2011 to 2015. After testing ...