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Analyzing factors that affect Customer loyalty - the case of Vietinbank branch 4
(International University HCMC, Vietnam, 2013)
Vietnam's economy is more and more developing which gives the companies great chances for gaining the successes. Moreover, customer loyalty is a key success of every companies which helps them to build a strong ...
Application of supplier selection criteria in online retail company: the case of lazada vietnam limited company
(International University HCMC, Vietnam, 2013)
Vendor selection is an important process in which people have to evaluate, identify and compare to choose the best supplier among thousands. This process, however, takes a great amount of budget of ...
Customer experience and customer loyalty towards tourist companies in HCMC
(International University HCMC, Vietnam, 2013)
This study is conducted to identify the customer experience and customer loyalty towards tourist companies in HCMC. Besides that, it also illustrates the relationship between customer experience and customer ...
Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC
(International University HCMC, Vietnam, 2013)
Oral care market in Vietnam aggressively changes every day, which offers companies tremendous opportunities as well as arises considerable challenges. To survive and develop sustainably in this market, ...
A study on consumer's perception of trust and security in electronic payment services in VietNam
(International University HCMC, Vietnam, 2013)
A study on consumer's perception of trust and security in electronic payment services in VietNam
The youth behaviour towards the choice of branded and unbranded fashion in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
Nowadays, fashion is an important market and contributes a lot to the economic development of a country. However, the fact that customers now are in favor of foreign clothes, especially those imported from ...
Studying young audiences' attitudes (age from 16 to 35) toward television advertainment of Vinamilk fresh in urban district of HCMC
(International University HCMC, Vietnam, 2013)
Advertising is one of wonderful marketing tools that help businesses create the customers’ awareness toward their brand. It has been effectively used and continuously exploited. Because of the social context ...
Service Quality and Customer Satisfaction in Convenience Stores : Case study of family mart in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
This research is conducted in order to develop a model measuring service quality of Family Mart convenient store, and study the impacts of the stores’ service quality on their customer satisfaction.
The ...
Studying customers' usage intention towards e-shopping sites : The case of Zalora VietNam
(International University HCMC, Vietnam, 2013)
Nowadays, to keep pace with global trend, an e-commerce industry is gradually being formed in Vietnamese market. The fact that international e-shopping service providers jump into the market and ...
Social enterprise model in online education to upgrade knowledge for Vietnamese youth
(International University HCMC, Vietnam, 2013)
The purpose of this research is to build a social enterprise model in online education to upgrade knowledge for Vietnamese youth. To accomplish this, the researcher posted three research ...