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The Effectiveness Of Gamification Marketing To Elevate User Engagement In E-Wallet Apps: The Case Of Momo
(2022)
With the advancement and contribution of e-wallets to the development of the Vietnamese economy, gamification has served a prominent role in keeping users engaged with the apps. Given the self-system framework of motivational ...
A Study Of Factors Affecting Vietnamese Users' Satisfaction And Continuance Intention: A Case Of Momo Wallet
(2022)
With the increasing popularity of cashless payment in Vietnam, digital wallet has become
more ubiquitous. The researcher aims to study factors affecting users’ satisfaction and their
intention to continue using MoMo ...
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)
The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ...
The Moderating Impacts Of Personality On The Continuance Intention Of Users Toward Mobile Wallets In Vietnam
(2022-06)
The revolution in mobile technologies has paved the way for many payment methods with greater convenience, particularly in mobile payments. In particular, there has been increasing popularity in the use of mobile wallets ...
Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
(2023)
The emergence of digital era and e-commerce platforms site, there exist
many promotion strategies to attract and drive customers’ purchase. One of the most
notably promotion strategy applied on all e-commerce platforms ...
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
(2023)
This research was carried out to evaluate the variables that young people in Ho Chi
Minh City consider important when determining whether or not they would continue to use
MoMo e-wallets. This was done because of the ...
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
(2023)
Vietnam's digital wallet market is nearing the apex of the development phase and will
soon enter the saturation phase. Digital wallet companies continue to incur annual losses
due primarily to the failure of marketing ...