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Factors Influence On Customer Purchase Intention In Cosmetic Product VIA Livestream In Vietnam
(2022)
Aim: Live Streaming is becoming one of the most popular ways of introducing and
selling products online. This is a good, effective and cheap way to attract more customers as
well as gain more reputation. Understanding ...
The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)
In the era of digital and technology 4.0, social media influencers have played
a significant role in helping a huge number of businesses increase customers'
awareness and brand recognition on the Internet. However, this ...
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)
The development of social media platforms – especially TikTok has facilitated
the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are
ordinary consumers who post reviews about products after genuinely ...
The Effectiveness Of Gamification Marketing To Elevate User Engagement In E-Wallet Apps: The Case Of Momo
(2022)
With the advancement and contribution of e-wallets to the development of the Vietnamese economy, gamification has served a prominent role in keeping users engaged with the apps. Given the self-system framework of motivational ...
A Study Of Factors Affecting Vietnamese Users' Satisfaction And Continuance Intention: A Case Of Momo Wallet
(2022)
With the increasing popularity of cashless payment in Vietnam, digital wallet has become
more ubiquitous. The researcher aims to study factors affecting users’ satisfaction and their
intention to continue using MoMo ...
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)
The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ...
Customers' Use Behavior Of Online Food Delivery Applications: A Modified Model Of Utaut2 With The Moderating Effect Of Perceived Risk
(2022)
For the past 5 years, the online food delivery services have seen significant growth with the
increasing number of platform-to-service users. Given the severe consequences of Covid-19
pandemic, online food delivery ...
The Moderating Impacts Of Personality On The Continuance Intention Of Users Toward Mobile Wallets In Vietnam
(2022-06)
The revolution in mobile technologies has paved the way for many payment methods with greater convenience, particularly in mobile payments. In particular, there has been increasing popularity in the use of mobile wallets ...
Factors Affecting Generation Z'S Purchase Intention For Green Cosmetics: A Case Study In Ho Chi Minh City
(2022)
The purpose of this study was to examine the factors that impact Generation
Z consumers' intent to purchase green cosmetics in Ho Chi Minh City, Vietnam. The
research framework developed in this study has five independent ...