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The Effectiveness Of Gamification Marketing To Elevate User Engagement In E-Wallet Apps: The Case Of Momo
(2022)
With the advancement and contribution of e-wallets to the development of the Vietnamese economy, gamification has served a prominent role in keeping users engaged with the apps. Given the self-system framework of motivational ...
A Study Of Factors Affecting Vietnamese Users' Satisfaction And Continuance Intention: A Case Of Momo Wallet
(2022)
With the increasing popularity of cashless payment in Vietnam, digital wallet has become
more ubiquitous. The researcher aims to study factors affecting users’ satisfaction and their
intention to continue using MoMo ...
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
(2022)
The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ...
The Moderating Impacts Of Personality On The Continuance Intention Of Users Toward Mobile Wallets In Vietnam
(2022-06)
The revolution in mobile technologies has paved the way for many payment methods with greater convenience, particularly in mobile payments. In particular, there has been increasing popularity in the use of mobile wallets ...