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Satisfaction, commitment, and word-of-mouth intention of students in higher education
(International University - HCMC, 2019)
This research was conducted to evaluate the impact of satisfaction, three forms of
commitment and loyalty on word-of-mouth communication in higher education
environment. Quantitative method was used by collecting data ...
The impact of social factors on gamers' continuance intention - The case of multiplayer online battle arena in Vietnam
(International University - HCMC, 2019)
The gaming industry is growing and attracting a large number of gamers to participate
in online games every day. Along with attracting gamers to play, retaining players is
also very important for the publisher. Managers ...
The impact of energy label on customers purchasing intention for electronic products in Ho chi Minh city
(International University - HCMC, 2019)
Recently, electricity consumption in Vietnam has been accelerated rapidly during nearly decade. Power supply now becomes burden for electricity industry. Therefore, Vietnam has initiated energy labelling program promote ...
The antecedents of green purchase intention among Ho Chi Minh city consumers
(International University - HCMC, 2019)
With the increasing rate of economic development, the problem of pollution and environmental degradation is becoming more and more serious. In that context, green consumption trends emerged as one of the optimal solutions ...
Factors affecting purchase intention for luxury perfume in Ho Chi Minh city
(International University - HCMC, 2019)
During the development of cosmetic industry, perfume is one of key product which accounts for a large of numer of purchasers. The main objective of this study examines that the factors affecting to the luxury perfume ...
Determinants of banking stability - The case of commercial banks in Vietnam
(International University - HCMC, 2019)
This research paper first mentions the recent financial scenario of Vietnamese banking industry in general, which is considered as a rehabilitating and developing sector with improved safety ratios and slightly decreased ...
Entrepreneurial intention among university students - The individualism/collectivism comparision between Vietnamese students and Japanese students
(International University - HCMC, 2019)
This research examined the factors affecting the entrepreneurial intentions of university students and compare the different effect of culture on the intention. By using Theory of Planned Behavior, the antecedents of ...
Factors impacting on net interest margin of joint-stock commercial banks in Vietnam
(International University - HCMC, 2019)
The thesis performs quantitative research to determine factors impacting the net interest margin of joint-stock commercial banks in Vietnam in the period of 2007-2018. The paper uses a panel data regression model and ...
Factors affecting entrepreneurial intention of students in International university - VNU HCM
(International University - HCMC, 2019)
In recent year, the subject of entrepreneurship has become an important
research field among economist and scholars. Entrepreneurship is seen as one of a most
efficient way for economic growth and development. This study ...
Factors influence on customers' behavioral intention for visiting shopping mall in HCM city
(International University - HCMC, 2019)
The purpose “of this research is to analyze and find out which factors influence on customers‟ behavioral intention for visiting shopping mall in HCMC. There are two shopping malls which are Vincom center and Aeon mall, ...