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Now showing items 91-100 of 222
Investigating how customers respond to the sport sponsorship programs of Big Cola
(International University HCMC, Vietnam, 2013)
Commercial sponsorship is currently one of popular forms of marketing communication. This is “an investment in cash or in – kind, in an activity in return for access to the exploitable commercial potential ...
Investigate the influence of Manga and Anime (Japanese Comics and Animations) on Vietnamese Fans' decision of visiting Japan
(International University - HCMC, 2016)
The fact that tourism has been developing rapidly in recent years makes it become a leading economic section of every nation all over the world, and Japanese is one of the most popular destination for travelling. After ...
Formulating brand strategy for Cay dua restaurant
(International University HCMC, Vietnam, 2011)
Purpose of this study is focused on formulating branding strategy for Cay Dua restaurant. The restaurant is located in Soc Trang city – Soc Trang province, it serves mainly Mam pot which is a specialty and ...
Factors influence on customer repurchase intention toward online shopping
(International University HCMC, Vietnam, 2014)
This research empirically examines the effect of various Internet
shopping site qualities on the utilitarian and hedonic values of Internet shopping.
The influence of the perceived level of Internet shopping value on ...
The factors affect on customer repurchase intention toward domestic travel business in Vung Tau city
(International University HCMC, Vietnam, 2014)
The research on domestic travel to find out what factors affect on customer
repurchase intention. The identified issue was the failure of travel company in term of
retaining the number of customers, because of the ...
How to improve merchandise display in Coopmart Dinh Tien Hoang in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)
Nowadays, the retail market develops more and more in Vietnam. People tend to go shopping in many supermarkets not only good price but also many promotional programs. With many supermarkets with investment from ...
Investigating customer satisfaction in luxury restaurants - A study in HO Chi Minh city
(International University HCMC, Vietnam, 2014)
This study was conducted to identify the relationship between customer
satisfaction and service quality and product quality of luxury restaurants in Ho
Chi Minh City. Besides that, it also examines the impact of the factors ...
Factors affecting tourist satisfaction of Ho Chi Minh City destination
(International University HCMC, Vietnam, 2014)
The overall purpose of this thesis is to explore factors affecting tourists’ destination
satisfaction in Ho Chi Minh City. Based on varieties of previous research related to
tourist satisfaction, the model of this study ...
Factors affecting consumer purchasing behavior in Ho Chi Minh city - Case study of beauty products
(International University - HCMC, 2016)
Beauty products industry has prospered recent years, especially in Ho Chi Minh City. People tend to consume more beauty products than the past years. Accordingly, the supply also increases along with the demand. The beauty ...
Determinants of passengers' satisfaction of public bus transport service in Ho Chi Minh City, Vietnam
(International University - HCMC, 2016)
recent years, the travel demand of people has been an upward trend in urban and industrial areas. This leads to the traffic congestions as well as problems related to environment and consumption of fuel affecting lives of ...