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The Impacts of Emotional Advertising on Consumer Product Perception, Brand Awareness and Purchase Decision : A Case Study in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
Nowadays, advertising is not only simply a tool to increase sales for any products,
but also an effective way for marketers in all over the world use to communicate to their target customers by delivering their ...
The Influence of word-of-mouth communication on consumers' purchasing decision on restaurant service - A case study of Kobe teppanyaki restaurant in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)
This study is conducted to analyze the influences of word-of-mouth communication on consumers' purchasing decision on restaurant service and a case study of Kobe Teppanyaki Restaurant in Ho Chi Minh City. ...
Impact of capital structure on firm performance: A case study of listed manufacturing companies on Ho Chi Minh stock exchange (HOSE)
(International University HCMC, Vietnam, 2013)
This study explores the impact of capital structure on firm performance using a
panel data of 62 manufacturing companies listed on Ho Chi Minh Stock Exchange for the period of five year, from 2007 to 2011. The author ...
The impact of effective internal communication on employee performance improvement: The case in Scavi Joint Stock Company
(International University HCMC, Vietnam, 2013)
In daily life, communication is an essential tool in transfer the message from the sender to the receiver. Lack of communication, people will face many difficulties in sharing information, thinking, and the ...
Evaluating factors that affect young customers' purchase intention toward domestic and foreign apparel in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The purpose of this dissertation was investigating what factors affect young customers’ purchase intention toward purchasing domestic and imported apparel product in Ho Chi Minh City. Variables to be investigated ...
The Effects of Service Quality to Customer Satisfaction and Customer Loyalty – A study of ADSL service in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)
The main objective of this study examines the factors that impact to the service quality to customer satisfaction and customer loyalty by empirical research through customer who use ADSL service ...
Efficient market and signaling hypothesis on Vietnam securities market 2009-2012
(International University HCMC, Vietnam, 2013)
This paper analyses both the signaling effect and the anomalies to investigate whether the Vietnam stock market is efficient or not.
This paper tests the existence of the day of the week effect on stock ...
Empirical study on the Determinants of Capital Structure of Manufacturing firm on Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2013)
This paper aims to identify the determinants influencing the capital structure of listed manufacturing enterprises on Hochiminh Stock Exchange. Information of 53 listed enterprises over the period of 5 years ...
Evaluating the effectiveness of entrepreneurship course among the youth in Ho Chi Minh City - Case Study: Viet Youth Entrepreneurs
(International University HCMC, Vietnam, 2013)
Nowadays, entrepreneurship is becoming a trend to support most of the economic fields. The need for entrepreneurship to solve social issues such as unemployment through creating jobs has ...
Evaluate customer satisfaction on product of Starbuck in HCM city
(International University HCMC, Vietnam, 2013)
This study was conducted to evaluate customer satisfaction on products oof Starbucks in Ho Chi Minh city .Emphasis of the research is to illuastrate the relationsnhip between three levels of product such as Core product ...